Editing platforms are created specifically for social media
Implications - With the rise of social media influencers, and consumers looking to become influential, have come editing tools that are specific to social media platforms. Such apps reveal how brands can take advantage of emerging consumer trends in order to offer niche, specialty products or services.
Workshop Question - Consider an emerging consumer ritual within your brand's area of expertise. How could your brand target that ritual?
5 Featured, 36 Examples:
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Oct 17 — Mar 19
Consumer Insight Topics: