Editing platforms are created specifically for social media
Trend - With the rise of social media influencers, and consumers looking to become influential, have come editing tools that are specific to social media platforms. Such apps reveal how brands can take advantage of emerging consumer trends in order to offer niche, specialty products or services.
Insight - Social media platforms, and the influencers they create, are a consistent aspect of most Millennial and Gen Z's pop-culture consumption habits. Curating specialty, targeted content to these generations is crucial for people who have created brands in this space to remain relevant, and so they seek out ways to optimize their content and views.
Insight - Social media platforms, and the influencers they create, are a consistent aspect of most Millennial and Gen Z's pop-culture consumption habits. Curating specialty, targeted content to these generations is crucial for people who have created brands in this space to remain relevant, and so they seek out ways to optimize their content and views.
Workshop Question - Consider an emerging consumer ritual within your brand's area of expertise. How could your brand target that ritual?
Trend Themes
1. Social Media-platform Specific Editing Tools - Apps like Facebook Creator and Mevo Plus Camera demonstrate how businesses can offer niche, specialized products or services for social media users.
2. Streamlined Video Editing Software for Social Media - New companies like Adobe and Screenplay are exploring ways to offer cloud-based and text-based personalized editing software solutions to transform social media editing experiences.
3. Real-time Video Editing with AI Technology - Companies like Mevo Plus and Adobe Project Rush offer users an AI based video editing experience instantly, making video editing faster, easier and more accessible than ever before.
Industry Implications
1. Social Media - Social media companies like Facebook and Instagram are launching editing software for their users that cater to their editing needs, while cameras like Mevo Plus are looking for ways to optimize live-streaming capabilities on social media platforms.
2. Video Editing Software - Companies such as Adobe and Screenplay are disrupting the video editing software industry by innovating new ways to simplify the editing process.
3. AI Technology - Solutions like the Mevo Plus and Adobe Project Rush have AI based video editing solutions further expanding scope for AI technology in consumer electronics and software industry.
5 Featured, 36 Examples:
48,712 Total Clicks
Date Range:
Oct 17 — Mar 19
Trending:
Mild
Consumer Insight Topics:
