Category
Lifestyle
Caffeine Remix
Trend cluster
Category
Custom
Astrology
Brands take inspiration from the astrology-minded tendencies of consumers.
5.5
Trend score
What's Happening
What is the Custom Astrology trend?
Custom Astrology: An increased interest in traditional and New-Age astrological practices is seen among Millennials and Gen Z. As a result, more brands from varied industries are referencing these spiritual practices. These spaces and products cater to the direct interests and experiential preferences of younger generations.
Insights - In today's oversaturated market, consumers are seeking out unique, curated alternatives that better target their specific needs and preferences. As generations that grew up with more exposure to diversity and individuality, Millennials and Gen Z are seeking out products and services that similarly maintain that sense of uniqueness. Tailored offerings that speak to personality traits and behavior help to support those looking for more accessible forms of self expression and self-awareness.
Evidence
Examples of the Custom Astrology trend
CategoryEco
Moon Cycle-Themed Subscription Boxes
The Moonbox Gives the Soul a Monthly Self-Care Checkup
Disruptive innovation opportunity: Incorporating wellness practices, holistic healing tools, and spiritual and beauty tools into subscription boxes, offering a unique and personal…
CategoryAutos
Astrology-Themed Luxury Car Ads
Jaguar Partnered with Spark44 to Match Signs with Jaguar Cars
Disruptive innovation opportunity for car manufacturers to create astrology-themed car models and marketing campaigns.
CategoryFashion
Astrology-Themed Beauty Palettes
Huda Beauty's New Mercury Retrograde Palette Includes 18 Shades
The beauty industry has an opportunity to create makeup products inspired by astrology that can appeal to a wide audience.
CategoryFashion
Zodiac-Tracking Fitness Wearables
The 'Moontrak' Wearable Keeps Users Connected to the Heavens
In response to the market's demand for wearable technology, incorporating astrology and zodiac tracking could be a unique and new feature for companies to introduce.
CategoryLifestyle
Astrology-Themed Bars
Brooklyn’s Mood Ring Bar Crafts Cocktails After Zodiac Signs
Astrology-themed bars present disruptive innovation opportunities to enhance the bar experience and attract a new customer base.
Workshop question
Conceptualize an astrology-themed product, service or experience that your brand could offer its younger customers.
Trend themes
Themes within the Custom Astrology trend
Three behaviours holding the trend together01
Astrology-based Products and Services
Millennials and Gen Z are seeking out unique, curated alternatives that better target their specific needs and preferences through products and services that similarly maintain that sense of uniqueness. This growing interest presents an opportunity for brands to cater to consumers' experiential preferences and interests.
02
Holistic Wellness and Technology Products
As consumers become more conscious about their health, there is a rising demand for holistic wellness products like the 'Moontrak' wearable that upgrades the experience for zodiac enthusiasts. This presents an opportunity for businesses to provide for the need and upgrade current wellness products with technology.
03
Environmental Sustainability
Communities are becoming more conscious of environmental sustainability, and business should find ways to impact the environment positively. The Moonbox subscription service supports 'Trees for the Future,' an organization that teaches communities about sustainable farming practices, a noble cause that businesses can emulate.
Industry implications
What the Custom Astrology trend means for industry
Where the trend changes the playbookFor
Beauty and Cosmetics Industry
The beauty and cosmetics industry is ripe for innovation, with the Huda Beauty’s Mercury Retrograde being one example among many brands that have created successful astrology-inspired make-up products. Brands can find new ways like experimenting with shades and colors based on astrology signs to appeal to the changing trans-generational makeup needs.
For
Automotive Industry
Jaguar’s astrology-themed marketing campaign is an excellent example of integrating ancient pseudo-science into a modern marketing mix. Other top brands in the industry can emulate this and create similar campaigns designed toward attracting zodiac-themed car enthusiasts.
For
Liquor Industry
Astrology-themed bars have become quite popular among millennials who are fascinated by spiritual, mystical, and astrological magic. As seen in the Mood Ring Bar, liquor brands can create astrology-themed drinks that cater to zodiac enthusiasts and offer unique sensory experiences to attract the younger drinkers' market.
Trend signals
Trend signals for Custom Astrology
Trend score 5.5 out of 10, from popularity 86%, activity 69%, freshness 9%.
Popularity86%
Activity69%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
