Omega's Blue Side of the Moon celebrates the Super Blue Blood Moon, which is the rare occasion where a supermoon and a total lunar eclipse happen at the same time. This is definitely an event worth commemorating, as it not been visible in North America since 1866. Omega's newest watch honors the rare lunar event with a special limited-edition Speedmaster piece -- which has a previous correlation to space. The Blue Side of the Moon watch has a bright blue ceramic exterior that has the moon phase incorporated within the Omega liquid metal material.
The details of the timepiece are intricate, with the both the hands and indexes covered in 'Super-LumiNova' to illuminate a glow. This bright coat is done to recall the Super Blue Blood Moon's light, as it will brighten up the night sky by 14% through the lunar surface. Another unique detailing of the special-edition watch is the 'Co-Axial Master Chronometer Caliber 9904 movement.' The luxurious timepiece is also encrusted with 18K white gold accents and held by a rich blue leather strap. The Blue Side of the Moon Speedmaster is priced at $13,100.
Key Themes Behind This Trend
- Lunar-themed Watches
- Opportunity for luxury watch manufacturers to capitalize on special lunar events and create limited-edition timepieces that commemorate the moon.
- Superluminova Coating
- Disruptive innovation opportunity for companies to develop a brighter and longer-lasting luminous coating for use on watches and other products.
- Moon-inspired Materials
- Innovative opportunity to develop new materials for luxury and fashion products, drawing inspiration from the colors and textures of the moon's surface.
Where This Applies
- Luxury Watches
- Luxury watch manufacturers can leverage special events and create limited-edition timepieces that commemorate the event, such as lunar eclipses and supermoons.
- Metals and Alloys
- Opportunity for metal and alloy manufacturers to develop new materials that resemble the appearance and texture of the moon's surface, to be used in luxury and fashion items.
- Fashion and Accessories
- Fashion companies can develop products such as jewelry, hats, and bags that take inspiration from the colors and textures of the moon's surface.
