The 2019 Jaguar XJ was discontinued in July, however, the company will be making one more special-edition version of the vehicle in honor of its 50th anniversary. The ‘Jaguar XJ Collection Special Edition’ will be limited to 300 makes, each with a price point of $86,025 USD. The car is currently available in the United States, and the company stated that it will not become available in other markets.
The limited-edition XJL model is available in three different colors including 'Santori Black,' 'Yulong White,' and 'Racing Green.' It also has 20-inch wheels in Jaguar's 'Satin Grey' colorway. Special branding was included in the design, where the tread plates read ‘XJ Collection.’
Image Credit: Jaguar
What's Driving This Trend
- Special Edition Vehicles
- Opportunity for car manufacturers to release limited-edition versions of their models to celebrate milestones and create exclusivity.
- Limited Availability
- Potential to create demand and exclusivity by restricting the availability of a product to a specific market.
- Branded Design Features
- Chance for companies to incorporate special branding elements in product designs to enhance uniqueness and commemorate special occasions.
Who This Affects Most
- Automotive
- The automotive industry can capitalize on the trend of releasing special edition cars to generate excitement and increase sales.
- Luxury Goods
- Luxury brands can explore the opportunity of limited availability to create a sense of exclusivity and demand among their target customers.
- Design and Branding
- Design and branding agencies can offer their expertise in creating unique and memorable design features for special edition products.
