Blue eyeshadow has made a major comeback for summer 2019 and now beauty buffs can test out the look with ColourPop's new Blue Moon Palette. With nine stunning blue shades to choose from, the palette is perfect for creating looks for day and night.
According to the brand, ColourPop's new Blue Moon Palette was made because of high-demand from fans for a blue-heavy eyeshadow palette. The new Blue Moon Palette gives consumers exactly what they want with five matte shadows and four metallics, all in different shades of blue. All of the shades also come with soothing names such as Starry Eyes, Tide Pool, and Moonlite.
At just $12 for all nine shades, ColourPop's new Blue Moon Palette gives beauty fans an inexpensive way to experiment with one of summer's hottest shades.
Image Credit: <i> ColourPop.</i>
What's Driving This Trend
- Blue Eyeshadow Comeback
- The resurgence of blue eyeshadow as a popular trend provides opportunities for cosmetic companies to develop innovative and diverse blue eyeshadow palettes.
- High-demand Color Palettes
- The demand for specific color palettes, such as blue-heavy eyeshadow palettes, opens up opportunities for beauty brands to create targeted products that cater to consumer preferences.
- Affordable Experimentation
- The availability of affordable blue eyeshadow palettes allows consumers to explore the trend without breaking the bank, creating opportunities for budget-friendly beauty brands.
Who This Affects Most
- Cosmetics
- The cosmetics industry can capitalize on the resurgence of blue eyeshadow by introducing innovative formulations, unique packaging, and new application techniques.
- Beauty
- The beauty industry can leverage the demand for specific color palettes, like blue-heavy eyeshadow, by developing collaborations with influencers, creating limited-edition collections, and offering personalized beauty services.
- Fashion
- The fashion industry can incorporate the trend of blue eyeshadow into their runway looks, editorial spreads, and beauty collaborations to create a cohesive and on-trend aesthetic.
