Category
Tech
Delegated Interfaces
Trend cluster
Category
Voiced
Cosmetic
Home voice tech assists in beauty and hair-related solutions.
5.0
Trend score
Trend
What is the Voiced Cosmetic trend?
Voiced Cosmetic: With voice assistant tech now being so common in homes, brands in skin and hair care industries are taking advantage of the technology by offering their products and services alongside it, offering at-home customization.
Insight
The consumer insight behind the Voiced Cosmetic trend
For most consumers, the appeal of voice assistant technology is its ability to customize and simplify routines that take place within the home. With many consumers now consistently following self-care routines at home, the incorporation of voice tech in those processes enhances personalization and the perceived efficacy of consumers' routines.
Trend themes
Themes within the Voiced Cosmetic trend
Three behaviours holding the trend together01
Incorporating Voice Assistant Technology for Personalization in Self-Care Routines
Brands in skin and hair care industries are taking advantage of voice assistant tech to offer at-home customization of products and services for a personalized self-care experience.
02
Virtual Beauty Tutorials and Experienced-Based Look Planning through Smart Speakers
Beauty brands such as Coty and Estée Lauder are creating voice-controlled experiences that offer personalized beauty tutorials and tailored recommendations for consumers based on their personal attributes, preferences, and upcoming events.
03
Innovative Smart Mirrors with Personalized Readings and Versatile Features
HiMirror has introduced interactive smart mirrors with personalized readings based on skin quality, weather conditions, hydration levels, and skincare product efficacy, as well as versatile features such as LED lights, an entertainment center, and voice commands through Google Assistant for a hands-free experience.
Industry implications
What the Voiced Cosmetic trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty and personal care industry can create disruptive innovations through developing more voice-controlled experiences, virtual tutorials, and interactive mirrors for a personalized and convenient self-care experience.
For
Home Automation and Smart Speakers
The home automation industry can create transformative innovations by producing more voice-controlled devices and integrated home assistants that offer users more personalized and efficient experiences for their daily routines.
For
Consumer Electronics and Wearables
The consumer electronics and wearables industry can create disruptive innovations by launching more smart mirrors and interactive devices that offer users personalized health and beauty readings, virtual try-ons, and voice-controlled features that enhance their daily routines.
Workshop question
In what areas could your brand take advantage of voice assistant technology?
Trend signals
Trend signals for Voiced Cosmetic
Trend score 5.0 out of 10, from popularity 79%, activity 62%, freshness 8%.
Popularity79%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Voiced Cosmetic trend
4 featured examples from Dec 8, 2017 to Jan 8, 2019CategoryFashion
Voice-Controlled Smart Mirrors
HiMirror Announced the Launch of the HiMirror Mini at CES 2019
Smart mirrors have significant disruptive innovation potential for the beauty industry, especially regarding personalized skincare and product recommendations.
CategoryMarketing
Hands-Free Hair Coloring Guides
The Clairol Color Expert Provides Assistance Via Google Home
Personal care companies can benefit from developing voice-activated beauty guides to enhance customer experience.
CategoryTech
Voice-Enabled Beauty Assistants
Estée Lauder and Google Created an Experience on Google Home
Brands can leverage voice assistants to provide personalized skincare solutions and application techniques.
CategoryFashion
Virtual Assistant Beauty Tutorials
Coty's 'Let's Get Ready' for Amazon Echo Offers Dynamic Visuals
Beauty brands have the opportunity to provide personalized, dynamic beauty tutorials and expand brand engagement with the use of virtual assistant technology.
