Voiced Cosmetic

Home voice tech assists in beauty and hair-related solutions

Implications - With voice assistant tech now being so common in homes, brands in the skin and haircare industries are taking advantage of the technology by offering their products and services alongside it. Such services allow for consumers to build a perceived relationship with the brands in question, and ensures that their desire for customization is met.

Workshop Question - In what areas could your brand take advantage of voice assistant technology?
SCORE 8
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30,647 Total Clicks
Dec 17 - Mar 19
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Featured Examples
Voice-Controlled Smart Mirrors - HiMirror Announced the Launch of the HiMirror Mini at CES 2019
SCORE 8.3
This Quarter and Hot 648 Clicks Pub: Jan 8, 19
Voice-Controlled Smart Mirrors
HiMirror Announced the Launch of the HiMirror Mini at CES 2019
Two-time CES Innovations Award winner HiMirror is returning to the Consumer Electronics Show this year to announce the launch of its innovative HiMirror Mini. Over the past few years, HiMirror has... [More]
Hands-Free Hair Coloring Guides - The Clairol Color Expert Provides Assistance Via Google Home
SCORE 7
This Year and Warm 529 Clicks Pub: Dec 11, 18
Hands-Free Hair Coloring Guides
The Clairol Color Expert Provides Assistance Via Google Home
Coty launched an at-home hair coloring guide for the Google Assistant on Google Home smart speakers and smartphones dubbed the ‘Clairol Color Expert.’ With this new voice-activated guide,... [More]
Voice-Enabled Beauty Assistants - Estée Lauder and Google Created an Experience on Google Home
SCORE 6.8
Warm 668 Clicks Pub: Dec 8, 17
Voice-Enabled Beauty Assistants
Estée Lauder and Google Created an Experience on Google Home
Consulting a beauty expert who can provide tailored recommendations for one’s skin can be an investment that consumes both time and money, but Estée Lauder and Google are now making it easier... [More]
Virtual Assistant Beauty Tutorials - Coty's 'Let's Get Ready' for Amazon Echo Offers Dynamic Visuals
SCORE 5.5
Warm 458 Clicks Pub: Feb 20, 18
Virtual Assistant Beauty Tutorials
Coty's 'Let's Get Ready' for Amazon Echo Offers Dynamic Visuals
While there are many brands that now offer voice-controlled Amazon Alexa skills, Coty launched its ‘Let’s Get Ready’ experience specifically for the Amazon Echo Show, which boasts... [More]
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