Home voice tech assists in beauty and hair-related solutions
Trend - With voice assistant tech now being so common in homes, brands in skin and hair care industries are taking advantage of the technology by offering their products and services alongside it, offering at-home customization.
Insight - For most consumers, the appeal of voice assistant technology is its ability to customize and simplify routines that take place within the home. With many consumers now consistently following self-care routines at home, the incorporation of voice tech in those processes enhances personalization and the perceived efficacy of consumers' routines.
Insight - For most consumers, the appeal of voice assistant technology is its ability to customize and simplify routines that take place within the home. With many consumers now consistently following self-care routines at home, the incorporation of voice tech in those processes enhances personalization and the perceived efficacy of consumers' routines.
Workshop Question - In what areas could your brand take advantage of voice assistant technology?
Trend Themes
-
Incorporating Voice Assistant Technology for Personalization in Self-care Routines — Brands in skin and hair care industries are taking advantage of voice assistant tech to offer at-home customization of products and services for a personalized self-care experience.
-
Virtual Beauty Tutorials and Experienced-based Look Planning Through Smart Speakers — Beauty brands such as Coty and Estée Lauder are creating voice-controlled experiences that offer personalized beauty tutorials and tailored recommendations for consumers based on their personal attributes, preferences, and upcoming events.
-
Innovative Smart Mirrors with Personalized Readings and Versatile Features — HiMirror has introduced interactive smart mirrors with personalized readings based on skin quality, weather conditions, hydration levels, and skincare product efficacy, as well as versatile features such as LED lights, an entertainment center, and voice commands through Google Assistant for a hands-free experience.
Industry Implications
-
Beauty and Personal Care — The beauty and personal care industry can create disruptive innovations through developing more voice-controlled experiences, virtual tutorials, and interactive mirrors for a personalized and convenient self-care experience.
-
Home Automation and Smart Speakers — The home automation industry can create transformative innovations by producing more voice-controlled devices and integrated home assistants that offer users more personalized and efficient experiences for their daily routines.
-
Consumer Electronics and Wearables — The consumer electronics and wearables industry can create disruptive innovations by launching more smart mirrors and interactive devices that offer users personalized health and beauty readings, virtual try-ons, and voice-controlled features that enhance their daily routines.
