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Fashion-Focused Style Assistants

The Amazon Echo Look Uses Machine Learning to Curate Fashion

— February 8, 2018 — Tech
Amazon is updating its amazing Echo device with the new Amazon Echo Look. The Echo Look will be released quite exclusively, with purchases only being available by invitation, with many invitations being focused in the fashion space. Like the regular Amazong Echo, the Echo Look will function off voice commands and will also work as a speaker. However, the device differs from its predecessor with the inclusion of a camera as well as some specific apps.

The Amazon Echo Look focuses on the fashion industry with a updated collections tool, curated content from Vogue and GQ and voice profile support. The majority of these features make use of the inboard camera in the Echo Look. The camera is designed to take full-body photos, and then catalogs the photos into a user look book. Echo Look will then use machine learning to send fashion recommendations, based on trends from Vogue and GQ, to the user. The updated collections feature will allow users to catalog outfits in the device, and will give users the capability to organize outfits into a customized list, this feature can also be controlled by the Echo Look's AI.


Image Credit: Engadget, Digiday
Trend Themes
1. Fashion-focused Style Assistants - The Amazon Echo Look uses machine learning and curated content from Vogue and GQ to provide personalized fashion recommendations.
2. Digital Fashion Catalogs - The Echo Look's camera allows users to create their own personalized look books and organize outfits into customized lists.
3. Voice-activated Fashion Assistance - The Echo Look's voice profile support and voice commands provide a hands-free and convenient way for users to interact with their fashion assistant.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage machine learning and curated content to provide targeted fashion recommendations and enhance the shopping experience.
2. Technology - Companies in the technology industry can develop AI-powered devices like the Echo Look to revolutionize personal styling and fashion-related services.
3. Media and Publishing - Media and publishing companies can partner with fashion-focused devices like the Echo Look to provide curated content and expand their audience in the fashion industry.
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