Estée Lauder and Google Created an Experience on Google Home

 - Dec 8, 2017
References: esteelauder & marketwired
Consulting a beauty expert who can provide tailored recommendations for one's skin can be an investment that consumes both time and money, but Estée Lauder and Google are now making it easier for consumers to receive personalized skincare solutions with the help of the Google Assistant on Google Home.

Saying, "Ok Google, can I talk to the Estée Lauder Nighttime Expert?" initiates a chat experience between a user and Google Assistant, making it possible for one to discover a potential new nighttime skincare routine that is personalized to one's needs. As part of the experience, those who wish to learn application techniques are directed to the free services an Estée Lauder counter can provide.

While the first voice-enabled beauty experiences from Estée Lauder and Google Estée Lauder are being introduced via the Estée Lauder Nighttime Expert app, future experiences will be introduced through the Google Assistant on mobile, advertising units on the Google Display Network and Estée Lauder's official website.