Inspired by its Tea House Collection, Pure Leaf launched an Amazon Alexa skill called 'Tea House Meditations,' which offers meditations that are under five minutes and offer similar benefits to its tea blends.
As the Pure Leaf Tea House Collection is made up of flavors like 'Fuji Apple with Ginger' and 'Wild Blackberry & Sage,' the meditations are organized to inspire: happiness, gratitude, focus, relaxation and energy.
Those who have the Amazon Echo app on their phone can access the meditations anytime on the go for their own personal betterment. To enhance the mindfulness experiences at home, Pure Leaf recommends pairing the Tea House Meditations with exercises, essential oils and a diffuser. Activating the experience is as simple as asking: "Alexa, Ask Tea House Meditations for focus," or another kind of meditation of one's choosing.
What's Driving This Trend
- Tea House Meditations
- Creating personalized meditation experiences paired with brand products.
- Voice-activated Mindfulness
- Using voice commands to stay centered and calm while using brand products.
- Brand-specific Meditation
- Creating exclusive meditative content as part of a brand experience.
Who This Affects Most
- Tea and Beverage
- Innovating new ways to engage consumers with tea and beverage brands.
- Smart Home Technology
- Developing new technology that utilizes smart home devices for mindfulness and other wellness experiences.
- Personal Care and Wellness
- Creating personalized mindfulness experiences that are custom-tailored to individual needs.
