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Surveillance Focus

Brands act against the growing surveillance that consumers face

Trend - In an age where data privacy is increasingly top-of-mind, some brands are opting to promote or enhance privacy--whether that's through function or artistic statements. This shift comes as consumers' concern for who sees their data, and what purposes they use it for, continues to grow.

Insight - A general sense of mistrust for larger systems -- be it government entities or big corporations -- is growing in popularity among consumers. Young consumers, in particular, are questioning their own involvement in said systems as conversations in certain corners of the Internet subculture turn toward ethics and morality. Particularly with technology, younger consumers are living their entire lives online, and so the convenience of living a hyper-curated life no longer seems worth trading one's data -- and essentially, entire identity -- for.
Workshop Question - How could your brand relieve consumer concerns with companies' overreaching surveillance?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
44,303 Total Clicks
Date Range:
Feb 19 — Mar 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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