The Daily Paper Spring/Summer 2019 capsule is designed with inspiration drawn from the concept of vulnerability and digital age. The Amsterdam-based fashion label emphasizes the importance of our personal data and the need to "protect ourselves and our freedom with the power of privacy in a time where we question if it even still exists." The label is often recognized for its 'against the grain' approach to many concepts, this time it challenges the digital age and its breach of privacy.
The new seasonal campaign is presented from an angle that responds to Africa's response to digital existence. The brand's history stems from Africa, as its co-founders Jefferson Osei, Abderrahmane Trabsini, and Hussein Suleiman are from there. The collection is displayed through a South African-shot photo series that really dive into the label's centric themes of veracity and inclusiveness. Some design details include bleached pastel hues, print printed collages, tye-dye accents, and reflective paneling.