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Alternative MCT

MCT oil is offered in alternative formats

Trend - Typically added to at-home beverages, the supplement MCT oil is being offered in alternative, pre-packaged formats that include everything from syrups to granolas--making the process of consumption easier.

Insight - For many consumers, incorporating healthy ingredients and foods into their diets can be time-consuming and demotivating over time. Individuals seeking convenient ways to prioritize nutrition look for ways to incorporate it into already-established aspects of their daily routines--making them more likely to stick to new goals.
Workshop Question - Consider a seamlessly integrated added benefit/function to your product or service.
Trend Themes
1. Convenient MCT Oil Formats - Offering MCT oil in pre-packaged formats that are easy to consume offers a disruptive innovation opportunity to businesses seeking to appeal to health-conscious consumers looking for time-savers and motivation boosters.
2. Incorporating MCT Oil Into Foods - Incorporating MCT oil into foods like granolas and syrups offers a disruptive innovation opportunity to businesses looking to cater to consumers interested in alternative diets or nutritional lifestyles like keto or paleo.
3. Supplementing Dietary Habits with MCT - Creating and marketing MCT supplements like powders and energy drinks offers a disruptive innovation opportunity to businesses that cater to consumers who are focused on weight loss and healthy eating habits that require nutritional supplements.
Industry Implications
1. Food and Beverage - The food and beverage industry can use these trends to target consumers looking for alternative and convenient ways to consume healthy products and supplements.
2. Fitness and Wellness - The fitness and wellness industry can use these trends to create MCT-infused supplements that enhance the performance and overall health of athletes and physically active people.
3. Healthcare and Pharmaceuticals - The healthcare and pharmaceuticals industry can use these trends to create innovative supplements and medicines that can help people with health problems related to nutritional deficiencies and unhealthy eating habits.
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
42,206 Total Clicks
Date Range:
Mar 19 — Mar 19
Trending:
Untested
Consumer Insight Topics:

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