This summer, Purely Elizabeth will be introducing a range of brand-new products, including two new grain-free flavored granola products. The Cinnamon Peanut Butter and Vanilla Almond Butter grain-free granolas are enriched with MCT oil, a form of saturated fatty acid with numerous health benefits.
Consumers have been led to believe that all kinds of saturated fats are potentially harmful to their health but new research, diets and products are playing a part in changing consumer perceptions—and MCT oil is commonly included in paleo and ketogenic diets as a source of fat. While the paleo diet advises against the consumption of grains on a strict protocol, the keto diet requires low-carb grains, making grain-free choices an easy and diet-friendly choice.
Why This Trend Is Growing
- MCT Oil
- Incorporating MCT oil into food products can offer numerous health benefits and tap into the growing trend of health-conscious consumers seeking functional foods.
- Grain-free Granola
- Increasing demand for grain-free and low-carb options provides an opportunity for innovation in the granola market, particularly with the inclusion of functional ingredients like MCT oil.
- Paleo and Keto Diets
- As consumers continue to adopt paleo and keto diets for their health benefits, there is a growing market for food products that align with these dietary protocols, including grain-free and MCT oil-infused offerings.
Industries Being Reshaped
- Food Manufacturing
- Manufacturers can capitalize on the trend of health-conscious consumers seeking functional foods by incorporating MCT oil into their products, especially those marketed toward the paleo and keto communities.
- Snack Foods
- Granola manufacturers and snack food companies can tap into the demand for grain-free and low-carb options by creating innovative products that incorporate functional ingredients like MCT oil and cater to consumers following the paleo and keto diets.
- Health Food Stores
- Health food stores can attract health-conscious consumers by offering a variety of grain-free, low-carb, and MCT oil-infused products that cater to the increasingly popular paleo and keto diets.
