Category
Lifestyle
Assisted Choices
Trend cluster
Category
Culinary
Blockchain
Blockchain technology is incorporated into the culinary industry.
4.2
Trend score
Trend
What is the Culinary Blockchain trend?
Culinary Blockchain: Whether giving consumers product information or empowering ecological initiatives, Blockchain technology is on the rise in the food industry. Such use of this technology reveals its potential outside of transactions alone, and into unlikely spaces that require transparency and enhancement.
Insight
The consumer insight behind the Culinary Blockchain trend
Many industries -- from tech to food to beauty -- are experiencing a surge of consumer wariness focused around a demand for more transparency. Access to information about the darker side of any given industry is available to all consumers in the digital age. With that in mind, consumers with discerning tastes are taking it upon themselves to not just look for quality products, but products that promise a sense of safety and a lack of deception.
Trend themes
Themes within the Culinary Blockchain trend
Three behaviours holding the trend together01
Blockchain Transparency
Blockchain technology allows industries to offer transparency in their products and supply chain, creating opportunities for consumers to access information and foster trust.
02
Blockchain Waste Management
With overproduction being a global issue, blockchain technology is being used to create platforms for retailers to offer reduced prices and manage food waste, creating disruptive innovation in the waste management industry.
03
Blockchain Traceability
Blockchain technology is being leveraged to track food products from their source to the market, creating opportunities for industries to ensure safety and respond efficiently to any safety concerns.
Industry implications
What the Culinary Blockchain trend means for industry
Where the trend changes the playbookFor
Food
The food industry is leveraging blockchain technology to offer transparency, manage waste, and ensure safety.
For
Retail
Retailers are using blockchain technology to offer transparency in their products, and manage inventory and overproduction waste.
For
Alcohol
Blockchain technology is being used to offer traceability in alcohol products, allowing consumers to have access to the distilling and manufacturing process.
Workshop question
How could your brand better adhere to the demand for more transparency from consumers?
Trend signals
Trend signals for Culinary Blockchain
Trend score 4.2 out of 10, from popularity 68%, activity 51%, freshness 9%.
Popularity68%
Activity51%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Culinary Blockchain trend
6 featured examples from Mar 26, 2018 to Oct 22, 2019CategoryLifestyle
Blockchain Produce Packaging
Walmart and IBM are Fighting for Transparency in the Food Industry
Implementing blockchain-powered labeling systems can disrupt the current methods of handling expired food and improve food safety measures in grocery stores.
CategoryLifestyle
Blockchain Whisky Bottles
Ailsa Bay Scotch's Packaging Lets Customers Track the Product's Journey
Implementing blockchain technology in the alcohol industry to enhance transparency and traceability.
CategoryMarketing
Cryptocurrency-Inspired Coffees
Bitcoin Coffee Makes Products Targeted Towards Crypto Traders
Disruptive innovation opportunity: Introduce cryptocurrency-themed food and beverage products to attract crypto traders and enthusiasts.
CategoryLifestyle
Transparency-Focused Chicken Products
Carrefour is Encouraging Transparency with Blockchain
Supermarket chains like Carrefour can leverage blockchain and other technologies to offer food supply chain transparency and gain a competitive edge over others in the food retail…
CategoryTech
Blockchain Food Waste Solutions
INS Ecosystem Hopes to Reduce 130 Million Pounds of Food Waste
Blockchain-based platforms can disrupt traditional grocery models by reducing food waste and offering a more efficient and cost-effective shopping experience.
CategoryTech
Blockchain Food Tracking
IBM Partnered with Raw Seafoods Inc. to Track Seafood Using Blockchain
Blockchain technology can revolutionize the food industry by enabling transparent and safe tracking of products from source to market.
