Blockchain technology is incorporated into the culinary industry
Trend - Whether giving consumers product information or empowering ecological initiatives, Blockchain technology is on the rise in the food industry. Such use of this technology reveals its potential outside of transactions alone, and into unlikely spaces that require transparency and enhancement.
Insight - Many industries -- from tech to food to beauty -- are experiencing a surge of consumer wariness focused around a demand for more transparency. Access to information about the darker side of any given industry is available to all consumers in the digital age. With that in mind, consumers with discerning tastes are taking it upon themselves to not just look for quality products, but products that promise a sense of safety and a lack of deception.
Insight - Many industries -- from tech to food to beauty -- are experiencing a surge of consumer wariness focused around a demand for more transparency. Access to information about the darker side of any given industry is available to all consumers in the digital age. With that in mind, consumers with discerning tastes are taking it upon themselves to not just look for quality products, but products that promise a sense of safety and a lack of deception.
Workshop Question - How could your brand better adhere to the demand for more transparency from consumers?
