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Non-Binary Kitchen

Toy kitchens are re-framed as a gender-neutral playtime activity

Implications - An increasing number of toy brands are aligning with the values of some Millennial parents by offering gender-neutral kitchen playsets. This presents itself in various areas of play—ranging from traditional cooking sets to VR-enabled games.

Insight - As societal norms continue to change, many of today's parents are looking to create space for their children to express themselves freely, without gender-specific limitations. There exists a growing understanding among Millennial parents in particular that more fluid forms of gender expression can be helpful for children's development. As a result, this demographic is turning to brands to create products that remove obstacles put in place by traditionally gendered play.
Workshop Question - As norms surrounding gender continue to shift, how will the messaging of your brand contribute to this evolution?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 26 Examples:
71,876 Total Clicks
Date Range:
Feb 18 — Mar 19
Trending:
Warm
Consumer Insight Topics:

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