Non-Binary Kitchen

Toy kitchens are re-framed as a gender-neutral playtime activity

Implications - An increasing number of toy brands are aligning with the values of some Millennial parents by offering gender-neutral kitchen play sets. This speaks to the continued efforts many of today's parents are making to create space for their children to express themselves freely, removing any obstacles put in place by traditionally gendered play.

Workshop Question - As norms surrounding gender continue to shift, how will the messaging of your brand contribute to this evolution?
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
62,399 Total Clicks
Feb 18 - Mar 19
This Quarter and Warm
ToysLife-Stages
Featured Examples
VR Cooking Toys - '4D Chef' Shares Interactive Recipes in Augmented and Virtual Reality
SCORE 8.2
This Year and Hot 4,607 Clicks Pub: Aug 11, 18
VR Cooking Toys
'4D Chef' Shares Interactive Recipes in Augmented and Virtual Reality
There are tons of baking and cooking toys that have been introduced for kids over the years but 4D Chef is a new product that introduces interactive recipes with augmented and virtual reality... [More]
Gender Neutral Play Kitchens - Ferm Living Designs a Slick, Minimal & Stylish Play Kitchen for Kids
SCORE 7.4
This Quarter and Warm 1,045 Clicks Pub: Feb 28, 19
Gender Neutral Play Kitchens
Ferm Living Designs a Slick, Minimal & Stylish Play Kitchen for Kids
Danish firm Ferm Living attempts to promote gender neutral play with its latest slick offering. Dubbed the ‘Toro Play Kitchen,’ the toy features a minimalist and accessible silhouette.... [More]
Kitchen Playset Pillows - Sago Mini's Pillow Toy is a Space-Saving Kitchen Playset Alternative
SCORE 6.8
Warm 3,555 Clicks Pub: Feb 26, 18
Kitchen Playset Pillows
Sago Mini's Pillow Toy is a Space-Saving Kitchen Playset Alternative
Alongside offering an award-winning app for kids, Sago Mini also makes a range of physical toys that help to take learning beyond the screen—including bedding and pillow toys. At the 2018 North... [More]
Kid-Friendly Cooking Sets - The MasterChef Junior Cooking Essentials Set Includes Three Recipe Cards
SCORE 4.5
Average 559 Clicks Pub: Feb 26, 18
Kid-Friendly Cooking Sets
The MasterChef Junior Cooking Essentials Set Includes Three Recipe Cards
As an alternative to the many toys that have kids play pretend when it comes to cooking and baking, Wicked Cool Toys launched a kid-friendly cooking set at the 2018 North American International Toy... [More]
Quantcast