As an alternative to the many toys that have kids play pretend when it comes to cooking and baking, Wicked Cool Toys launched a kid-friendly cooking set at the 2018 North American International Toy Fair.
The officially licensed MasterChef Junior Cooking Essentials Set takes the form of a nine-piece kit that contains kid-safe, non-slip silicone elements on tools like the included mixing bowl, tongs and spatula. Some of the other essentials include an apron, a cutting board, as well as spoons and cups for measuring.
To inspire budding young chefs, the kit includes three recipe cards for three different levels of experience: line cook, sous chef and MasterChef. Wicked Cool Toys also left one recipe card intentionally blank, so that a child may write down one of their own unique kitchen concoctions.
Image Credit: Wicked Cool Toys
Key Themes Behind This Trend
- Kid-friendly Cooking
- Opportunity for developing more kid-friendly cooking sets and tools that promote safe, interactive and educational culinary experiences.
- Cooking Toys to Real Tools
- Disruptive innovation potential in transitioning cooking toys into functional and realistic tools for kids, encouraging hands-on learning and skill development.
- Personalized Recipe Cards
- Opportunity to create personalized recipe cards for kids, empowering them to explore their creativity and develop their own unique dishes.
Where This Applies
- Toy Manufacturing
- Toy manufacturers can explore the development of more sophisticated and functional cooking sets to cater to the growing demand for interactive and educational toys.
- Kitchenware and Utensils
- Kitchenware and utensil manufacturers can collaborate with toy companies to create kid-friendly versions of their products, tapping into a new market segment.
- Online Recipe Platforms
- Online recipe platforms can introduce dedicated sections for personalized kids' recipes to encourage young chefs to share and showcase their culinary creations.
