Children’s clothing incorporates expandable features for longevity
Trend - To mitigate the problem of children quickly outgrowing their clothing and shoes, brands are reimagining such items to grow with the child rather than being repeatedly replaced. Ranging from expanding children's clothing to size-changing shoes, these showcase how brands are providing functional alternatives.
Insight - With climate change awareness growing and the cost of raising children rising, parents are increasingly adapting how their raise their children to accommodate both and global shifts. Millennial parents that have financial difficulties and more environmental awareness are looking to find a balance between accommodating their children's needs with their own.
Insight - With climate change awareness growing and the cost of raising children rising, parents are increasingly adapting how their raise their children to accommodate both and global shifts. Millennial parents that have financial difficulties and more environmental awareness are looking to find a balance between accommodating their children's needs with their own.
Workshop Question - Consider how your brand could alter your products to alleviate consumer concerns.
Trend Themes
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Adaptive Apparel — Brands are reimagining children's clothing and shoes to grow with a child to mitigate the problem of children quickly outgrowing their clothing.
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Sustainable Fashion — Parents with financial difficulties and more environmental awareness are looking to find a balance between accommodating their children's needs with their own, leading to more sustainable fashion choices.
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Affordable Long-lasting Babywear — Brands are investing in affordable options for baby clothing and making them last longer through fewer standard sizes and designs that can grow and transition with kids as they age.
Industry Implications
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Fashion — The adaptive and sustainable aspects of these trends create an opportunity for innovation within the fashion industry to create longer-lasting and more eco-friendly clothing.
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Children's Products — As parents become more environmentally conscious and financially strapped, designing long-lasting, expandable, and adjustable products that grow with children can set businesses apart.
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Philanthropy — Through creating products for children living in poverty and those in need, new opportunities for philanthropic endeavors that better the lives of children come forward.
4 Featured, 36 Examples:
122,244 Total Clicks
Date Range:
Jul 17 — Mar 19
Trending:
Warm
Consumer Insight Topics:
