Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Adaptable
Apparel
Children’s clothing incorporates expandable features for longevity.
4.9
Trend score
Trend
What is the Adaptable Apparel trend?
Adaptable Apparel: To mitigate the problem of children quickly outgrowing their clothing and shoes, brands are reimagining such items to grow with the child rather than being repeatedly replaced. Ranging from expanding children's clothing to size-changing shoes, these showcase how brands are providing functional alternatives.
Insight
The consumer insight behind the Adaptable Apparel trend
With climate change awareness growing and the cost of raising children rising, parents are increasingly adapting how their raise their children to accommodate both and global shifts. Millennial parents that have financial difficulties and more environmental awareness are looking to find a balance between accommodating their children's needs with their own.
Trend themes
Themes within the Adaptable Apparel trend
Three behaviours holding the trend together01
Adaptive Apparel
Brands are reimagining children's clothing and shoes to grow with a child to mitigate the problem of children quickly outgrowing their clothing.
02
Sustainable Fashion
Parents with financial difficulties and more environmental awareness are looking to find a balance between accommodating their children's needs with their own, leading to more sustainable fashion choices.
03
Affordable Long-Lasting Babywear
Brands are investing in affordable options for baby clothing and making them last longer through fewer standard sizes and designs that can grow and transition with kids as they age.
Industry implications
What the Adaptable Apparel trend means for industry
Where the trend changes the playbookFor
Fashion
The adaptive and sustainable aspects of these trends create an opportunity for innovation within the fashion industry to create longer-lasting and more eco-friendly clothing.
For
Children's Products
As parents become more environmentally conscious and financially strapped, designing long-lasting, expandable, and adjustable products that grow with children can set businesses apart.
For
Philanthropy
Through creating products for children living in poverty and those in need, new opportunities for philanthropic endeavors that better the lives of children come forward.
Workshop question
Consider how your brand could alter your products to alleviate consumer concerns.
Trend signals
Trend signals for Adaptable Apparel
Trend score 4.9 out of 10, from popularity 74%, activity 66%, freshness 8%.
Popularity74%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Adaptable Apparel trend
4 featured examples from Jul 6, 2017 to Mar 26, 2019CategoryLife-Stages
Expanding Children's Clothing
The Petit Pli Line Grows With Kids
Disruptive innovation opportunity: Embrace sustainable practices and offer clothing lines that promote durability and reduced environmental impact.
CategoryLife-Stages
Affordable Long-Lasting Babywear
The Hanes Ultimate Baby Line Grows with a Child Over 24 Months
Disruptive innovation opportunity: Revolutionizing the children's apparel industry by offering affordable, durable, and flexible-sizing options for all stages of baby growth.
CategoryFashion
Expanding Adjustable Youth Sandals
The GroFive 'Expandals' Expand Up to Five Sizes
Opportunity for children's footwear manufacturers to create expandable shoes and tap into the growing market for sustainable and cost-effective products.
CategorySocial Good
Durable Size-Changing Shoes
The Shoe That Grows is Intended for Children Living in Severe Poverty
Philanthropic organizations that focus on designing and donating customizable footwear, using sustainable materials, and providing resources like education and healthcare to impov…
