Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,497 more

EmpowerTech

Brands look to virtual platforms to inform and empower Gen Z

Trend - Brands are using the digital space to build bonds through empowerment, charity, and genuine relatability for Gen Z consumers. Leveraging platforms Gen Z already connects with shows consumers which brands have the same values—an important characteristic to the next core consumer demographic.

Insight - Gen Z is the only current generation that grew up with technology as a core part of their everyday lives from a very young age. Thus, this cohort is more inclined to turn to products, services, and brands in general that are able to leverage the seamless online transactions they’ve grown accustomed to. This generation’s social and political activism is predominantly facilitated and organized through online interactions, so brands that are able to align to those values are especially appealing to them.
Workshop Question - How are you establishing a connection with Gen Z (or even Z Alpha) to ensure you are top of mind during their transition into adulthood?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
35,812 Total Clicks
Date Range:
Mar 19 — Mar 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

play_circle_filled Charitable VR Gaming Initiatives
Charitable VR Gaming Initiatives
The VR Charity Challenge Game Show is Organized by ESL and Oculus
Charitable Celebrity Gaming Tournaments
Charitable Celebrity Gaming Tournaments
Deadmau5 Won $20,000 in an Online 'Battle Royale' Game
Charitable eSports Soccer Events
Charitable eSports Soccer Events
Gfinity's War Child FC FIFA Tournament Raised Funds for Kids
play_circle_filled Affordable PC VR Headsets
Affordable PC VR Headsets
The Oculus Rift S Boasts Five Separate and Integrated Sensors
Inclusive Gaming Organizations
Inclusive Gaming Organizations
GameBlast19 Changes Lives by Making it Possible for All to Play
Communal Charity Gaming Streams
Communal Charity Gaming Streams
Trick2G Raises Over $16,000 on an Online Charity Stream
Multi-Purpose Entertainment Spaces
Multi-Purpose Entertainment Spaces
The Rec Room is Toronto's One-Stop-Shop for Games, Eats & More
Charitable Limited Gaming Skins
Charitable Limited Gaming Skins
The BCRF Launched a Charitable Skin in Overwatch: PINK MERCY
play_circle_filled Hidden Throne Campaigns
Hidden Throne Campaigns
HBO is Giving GOT Fans the Chance to Claim the Iron Throne Themselves
Social Good Gaming Platforms
Social Good Gaming Platforms
Tiltify Helps Top Livestreamers Raise Money for Charity
Science-Based Party Games
Science-Based Party Games
Nerd Words Challenges Players to Decipher Science Terms
Multiplayer VR Experiences
Multiplayer VR Experiences
Magic Leap's Grordbattle is a Hyper-Realistic Action Game
Adventurous Goal-Tracking Apps
Adventurous Goal-Tracking Apps
The 'Questlii' App Turns Your Goals into an Interactive Game
play_circle_filled Next-Gen Gaming Platforms
Next-Gen Gaming Platforms
The Google Stadia Cloud Gaming Service Requires No Updates or Downloads
Egyptian Stonemason Board Games
Egyptian Stonemason Board Games
The Pyramid in the Garden Board Game is Family-Friendly
Business Professional Ideation Cards
Business Professional Ideation Cards
The Myndset Ideation Playing Cards Accelerate Brainstorming
play_circle_filled Experiential VR Experiences
Experiential VR Experiences
Foundry 45 Generates Unique Material to Suit Diverse Client Needs
Women-Celebrating Creative Football Kits
Women-Celebrating Creative Football Kits
Camden Town Brewery's Designs Pay Tribute to Iconic Women
Charitable Toxic-Free Beauty Capsules
Charitable Toxic-Free Beauty Capsules
C'est Moi is Joining Forces with the Step Up Women's Network
Charitable Skincare Initiatives
Charitable Skincare Initiatives
Proceeds from the Better Skin Co.'s Mirakle Cream Will Go to ACLU
Women's Day-Celebrating Sneakers
Women's Day-Celebrating Sneakers
K-Swiss and Amber Vittoria Joined for an Exclusive New Design
Anime-Inspired Video Game Ads
Anime-Inspired Video Game Ads
Sony & BANDAI NAMCO's Jump Force Game is Interestingly Marketed
Ramen Noodle Brand Getaways
Ramen Noodle Brand Getaways
Cup Noodles' 'Jump to Japan Sweepstakes' is Sending Two Fans to Tokyo
ASMR Marketing Campaigns
ASMR Marketing Campaigns
'Darksiders III' is Using ASMR to Calm Gamers Down During the Holidays
QSR Console Giveaway Promotions
QSR Console Giveaway Promotions
The Xbox One X Platinum Edition is Being Given Away by Taco Bell
Board Game Livestreams
Board Game Livestreams
Big Potato Games is Sharing Tabletop Gaming on Twitch
Sports-Branded Video Game Contests
Sports-Branded Video Game Contests
Nike is Gifting Those Who Complete NBA 2K18’s 'Road to 99'
Women's Equality Timepieces
Women's Equality Timepieces
The Women’s Movement Resist Watch Starts Necessary Conversations
play_circle_filled Pop-Infused Fast Food Advertisements
Pop-Infused Fast Food Advertisements
White Castle Taps into Gilmarie for an Uplifting Ad Campaign
Entrepreneurial Baby Girl Campaigns
Entrepreneurial Baby Girl Campaigns
AG Metro is Giving Babies $2,500 to Inspire Entrepreneurship
Underground eSports Bars
Underground eSports Bars
Red Bull Opens a Gaming Sphere with the Latest Tech in Gaming Culture
Empowering Plant-Based Sprinkles
Empowering Plant-Based Sprinkles
The Girl Pow! Sprinkles Support Girls Who Code
play_circle_filled Gamified Sneaker Experiences
Gamified Sneaker Experiences
'Reactland' Expresses the "Bounce" of the Nike 'Epic React' Style
play_circle_filled Empowering Lipstick Campaigns
Empowering Lipstick Campaigns
Soap & Glory's New #MoreThanLips Campaign Celebrates Women
Arena-Sized Game Trailers
Arena-Sized Game Trailers
Sony's Projection-Mapping Trailer for God of War Debuted on an NBA Court