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EmpowerTech

Brands look to virtual platforms to inform and empower Gen Z

Implications - Knowing that Gen Z consumers seek out their tribes through online platforms, brands now enter this space to build similar bonds through empowerment, charity, and genuine relatability. Leveraging platforms Gen Z already connects with shows consumers which brands have the same values - an important characteristic to the next core consumer demographic. Initiating an online familiarity will allow brands to more deeply connect with consumers both on, and offline.

Workshop Question - How are you establishing a connection with Gen Z (or even Alpha) to ensure you are top of mind during their transition into adulthood?
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
23,534 Total Clicks
Mar 19 - Mar 19
Fresh and Mild
Tech
Featured Examples
Empowering Superheroine Shops - eBay's Superheroine HQ Spotlights Female Comic Book Heroes
SCORE 9.3
This Month and V. Hot 825 Clicks Pub: Mar 7, 19
Empowering Superheroine Shops
eBay's Superheroine HQ Spotlights Female Comic Book Heroes
For International Women’s Day, eBay launched Superheroine HQ in partnership with writer Gail Simone and comic illustrator Cat Staggs so that comic book fans young and old can find a curated... [More]
Online Game Charity Tournaments - Skillz & Susan G. Komen Host the Play for the Cure Event
SCORE 6.3
This Week and Warm 87 Clicks Pub: Mar 21, 19
Online Game Charity Tournaments
Skillz & Susan G. Komen Host the Play for the Cure Event
Skillz is an online esports medium and it worked in collaboration with the Susan G. Komen foundation, a nonprofit organization on the ‘Play for the Cure’ event. It was a charity event... [More]
Empowering Streaming Platform Fundraisers - Twitch and 1000 Dreams Fund Team Up for a Charity Event
SCORE 5
Recent and Average 77 Clicks Pub: Mar 25, 19
Empowering Streaming Platform Fundraisers
Twitch and 1000 Dreams Fund Team Up for a Charity Event
Gaming streaming platform Twitch has teamed up with 1000 Dreams Fund (1DF) to host a fundraising event that aims to empower women in the often male-dominated broadcasting field. 1000 Dreams Fund... [More]
Empowering Promotional Video Games - 'Pitaya' is a "Game-Changing Game" from Telecom Company Tuenti
SCORE 3.9
Recent and Mild 53 Clicks Pub: Mar 25, 19
Empowering Promotional Video Games
'Pitaya' is a "Game-Changing Game" from Telecom Company Tuenti
Digital telecommunication company Tuenti created Pitaya as a promotional video game with a message. While many fairy tales of the past have been centered around princesses in peril who need to be... [More]
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