Proceeds from the Better Skin Co.'s Mirakle Cream Will Go to ACLU
Kalin Ned — March 6, 2019 — Social Good
References: thebetterskinco & amazon
The 'Mirakle Cream' by The Better Skin Co. is described as a "Genius in a Jar." It is an all-purpose vegan product that nourishes and hydrates the skin with a rich recipe of health-focused ingredients. These include coconut oil, Shea butter, cocoa butter, aloe, soothing algae, and sea blackthorn. Upon application, the user can expect to enjoy a smoother and more radiant complexion.
As International Women's Day is just around the corner, The Better Skin Co. decides to do its part for the cause. The skincare company announced that on March 8th, a 100% of sales from the Mirakle Cream will go in support of the operations of the American Civil Liberties Union. The organization is dedicated to ending gender-based violence, reaching educational quality and ensuring a plentitude of economic opportunities.
As International Women's Day is just around the corner, The Better Skin Co. decides to do its part for the cause. The skincare company announced that on March 8th, a 100% of sales from the Mirakle Cream will go in support of the operations of the American Civil Liberties Union. The organization is dedicated to ending gender-based violence, reaching educational quality and ensuring a plentitude of economic opportunities.
Trend Themes
1. Charitable Skincare Products - Cosmetics companies are creating skincare products that give back a portion of the proceeds to social causes, offering opportunities for brands to align themselves with customers' values.
2. Vegan Beauty Products - Consumers are increasingly interested in vegan beauty products, presenting opportunities for brands to cater to this growing market and offer a differentiating factor.
3. Corporate Social Responsibility - Brands are prioritizing corporate social responsibility initiatives, allowing them to foster a positive brand image and connect with socially-minded consumers.
Industry Implications
1. Skincare - In the skincare industry, there is an opportunity for brands to differentiate themselves by offering charitable initiatives or vegan beauty products.
2. Cosmetics - Cosmetics companies can contribute to social causes and connect with consumers by offering charitable initiatives through their product lines.
3. Social Activism - Companies with a focus on social activism can partner with beauty brands to create mutually beneficial campaigns that align with consumers' values.
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