Om Organics Donated 15% of All Proceeds of Its Limited-Edition Face Mist
Kalina N — November 1, 2022 — Social Good
References: omskin
For the month of October—Breast Cancer Awareness Month, Om Organics donated 15% of all proceeds from its limited-edition Pink Coconut Hydrating Face Mist to Personal Pink (P.ink). This organization is a registered non-profit that is dedicated to empowering women to reclaim their bodies after mastectomies.
As a formulation, the offering features rose and coconut waters in order to replenish the skin. The blend instantly rehydrates and delivers important antioxidants that reduce redness and inflammation. Aloe Vera is included, as well, for its soothing and hydrating benefits. The subtle floral scent contributes to the experience of the formula.
It is important for brands to raise awareness and support important initiatives with their platforms. Special limited-edition products like the Pink Coconut Hydrating Face Mist encourage individuals to contribute to causes that they hold dear, even while they are consuming.
Image Credit: Om Organics
As a formulation, the offering features rose and coconut waters in order to replenish the skin. The blend instantly rehydrates and delivers important antioxidants that reduce redness and inflammation. Aloe Vera is included, as well, for its soothing and hydrating benefits. The subtle floral scent contributes to the experience of the formula.
It is important for brands to raise awareness and support important initiatives with their platforms. Special limited-edition products like the Pink Coconut Hydrating Face Mist encourage individuals to contribute to causes that they hold dear, even while they are consuming.
Image Credit: Om Organics
Trend Themes
1. Charitable Products - Brands can develop charitable products that offer consumers the ability to contribute to causes.
2. Limited-edition Offerings - Brands can offer limited-edition product variants that are tied to important causes to drive contributions.
3. Cause-based Marketing - Brands can utilize cause-based marketing to increase awareness and support important initiatives.
Industry Implications
1. Beauty and Personal Care - Beauty brands can develop charitable products that encourage consumers to contribute to causes, with limited-edition face mists being just one possibility.
2. Non-profit - Non-profit organizations like P.ink can partner with beauty brands to raise awareness and generate funds for their causes.
3. Marketing and Advertising - Marketing and advertising agencies can utilize cause-based marketing strategies for brands looking to promote their charitable initiatives through limited-edition product offerings.
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