The VR Charity Challenge Game Show is Organized by ESL and Oculus
Jana Pijak — March 25, 2019 — Tech
References: vrcharitychallenge & variety
The VR Charity Challenge Game Show is a social good initiative organized by esports brand ESL and Oculus, a leader in virtual reality technology. Featuring VR gaming competitions that aim to raise money for a good cause, this game show spotlights two teams that compete for a prize valued at $100,000.
These teams consist of influencers representing one of two gaming charities -- Stack Up, a nonprofit that supports veterans, or Take This, a nonprofit providing mental health support and resources for those in the gaming community.
Aiming to help support a good cause through an emerging form of entertainment, ESL and Oculus capitalize on the popularity of game streaming platforms like Twitch to launch their own immersive series. Through this initiative, the two brands help gamify giving and help charitable organizations while ensuring participants and viewers are having fun at the same time.
These teams consist of influencers representing one of two gaming charities -- Stack Up, a nonprofit that supports veterans, or Take This, a nonprofit providing mental health support and resources for those in the gaming community.
Aiming to help support a good cause through an emerging form of entertainment, ESL and Oculus capitalize on the popularity of game streaming platforms like Twitch to launch their own immersive series. Through this initiative, the two brands help gamify giving and help charitable organizations while ensuring participants and viewers are having fun at the same time.
Trend Themes
1. Charitable VR Gaming - Opportunity for organizations to combine VR gaming and charitable initiatives, engaging audiences and raising funds for good causes.
2. Social Good Initiatives - Brands leveraging their platforms to create social good initiatives, attracting attention and goodwill from consumers.
3. Immersive Entertainment - The use of immersive technologies like VR to create unique entertainment experiences that engage and entertain audiences.
Industry Implications
1. Esports - Esports organizations can leverage VR gaming and charitable initiatives to engage their community and attract new audiences.
2. Virtual Reality Technology - Tech companies specializing in virtual reality technology can partner with charitable organizations to create immersive experiences that raise funds and awareness.
3. Nonprofit Sector - Nonprofit organizations can explore partnerships with gaming and VR brands to leverage their platforms for charitable initiatives and fundraising.
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