eSports continues to gain popularity and with that, the market responds, with companies now embarking on new eSports initiatives in order to cater to the rising global interest.
One notable initiative is the Madden NFL 20, which will streamline its eSports schedule to the upcoming NFL season. This is because the NFL and Madden could share views, and a streamlined schedule could bring viewers from one platform to another.
Another emerging eSports project is fan shops. We Are Nations recently entered into a partnership with Walmart to provide fan gear to eSports fans. Through this partnership, the retailer will produce gaming clothing and other merchandise.
Lastly, K-Swiss has created an eSports performance sneaker, called the 'MIBR ONE-TAP.' The sneakers were developed to cater to those who play eSports to provide comfort and temperature control.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
