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CEO-Branded eSports Collaborations

100 Thieves is Creating Merch With its CEO, Matt Haag

— April 10, 2019 — Tech
The North American eSports organization 100 Thieves is creating merchandise with the help of its CEO, Matt 'Nadeshot' Haag. The unique inter-company branding would reference not only the CEO but the company he runs, offeirng fans a dynamic line that's sure to impress.

The collaboration was first teased on Twitter, when Haag posted both his logo and the logo of the 100 Thieves. The images were posted on top of an attention-grabbing, vibrant green backdrop. Accompanying the photo was a caption that included three emojis, each of which elicited a sense of mystery and anticipation. While the theme of the line is unknown, users are suspecting something related to money, as Haag's logo 'Nadeshot' features a dollar sign in place of the 'S.'
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