Leading consumer electronics brand JBL has teamed up with gaming lifestyle brand 100 Thieves to launch the JBL x 100 Thieves headset.
The JBL Quantum ONE model, which is specifically built for exceptional in-game audio, serves as the canvas for the new collaboration. The ultra-premium unit arrives dressed in 100 Thieves branding, including its signature geo print design. In addition, the headset comes equipped with JBL’s signature QuantumSPHERE 360™ sound technology, offering gamers a truly "unparalleled" audio experience.
“100 Thieves continues to be at the center of esports, lifestyle, and culture, making them the best partners for us to bring culturally relevant lifestyle products of exceptional quality to our consumers," said HARMAN's Senior Marketing Director, HARMAN Senior Marketing Director of Global Lifestyle and Gaming Michael Craig.
Image Credit: JBL
What's Driving This Trend
- 360-degree Sound Gaming Headsets
- There is an opportunity to create more branded collaborations between consumer electronic brands and gaming lifestyle brands to create premium headsets with exceptional in-game audio
- Quantumsphere 360™ Sound Technology
- Incorporating QuantumSPHERE 360™ sound technology into gaming headsets enhances the audio experience and can be a competitive advantage in the gaming industry
- Premium Gaming Accessories
- There is a growing trend towards premium, branded and ultra-premium gaming accessories specifically built for exceptional in-game audio.
Who This Affects Most
- Consumer Electronics
- Consumer electronics companies can collaborate with gaming lifestyle brands to tap into the growing demand for premium gaming accessories
- Gaming Lifestyle
- Gaming lifestyle brands can partner with consumer electronics brands to offer their audiences premium branded gaming accessories like headsets with exceptional in-game audio
- Esports
- Esports companies can leverage branded partnerships and premium gaming accessories to build deeper engagement with their audiences
