Madden NFL 20 will align its eSports schedule with the upcoming NFL season, as a result of an agreement between the NFL and EA. The NFL's VP of Gaming and eSports Rachel Hoagland spoke on the decision, "We view eSports as a key accelerant to growing the NFL. It enables new ways for young fans to engage in the sport through Madden NFL competition." This means that both EA and the NFL have an interest in bringing in cross viewership and streamlining the eSports' schedule with the NFL schedule would help to achieve this.
EA has also stated that the Madden NFL 19 bowl had a record-high number of views. As a result, EA has increased the number of spots available for users to enter the tournament. Madden NFL 20 is set for an August 2nd launch, with preorders getting access three days prior.
Image Credit: EA
Why This Trend Is Growing
- Esports Schedule Alignment
- Aligning eSports schedules with established sports seasons could attract cross viewership and increase engagement in both areas.
- Growing Esports Fanbase
- eSports provides a unique opportunity to engage young fans and drive growth in the sports industry.
- Increased Esports Tournament Participation
- Increasing the number of spots available in tournaments can boost viewership and generate excitement among gaming enthusiasts.
Industries Being Reshaped
- Sports Entertainment
- The alignment of eSports schedules with traditional sports leagues presents opportunities for increased revenue and fan engagement.
- Gaming
- The growing eSports fanbase opens up various revenue streams for the gaming industry, including sponsorships and game sales.
- Streaming Platforms
- The increased participation and viewership in eSports tournaments create opportunities for streaming platforms to attract and monetize a dedicated audience.
