Microsoft, Nike and EA Sports all collaborated to create a new limited-edition version of Microsoft's Xbox One. The customized console is not available for purchase, instead, it can only be won through a social media contest. Prospective winners can tweet with the hashtag #NikeMaddenNFL20XboxSweepstakes to be entered into the contest, which will run until February 8th.
The console takes design inspiration from a pair of sneakers named the 'Nike x Madden NFL 20 Air Max 90.' Like the sneakers, the console also features a white design with red and blue tones. Additionally, EA Sports, NFL, and Nike branding are all present on the console. The console also comes with two controllers, the new 'Madden NFL 20' game.
Image Credit: Xbox
Key Themes Behind This Trend
- Limited-edition Collaborations
- Brands can collaborate to create exclusive products that build buzz and demand through social media contests.
- Branded Gaming Consoles
- Gaming consoles can be customized with branding of popular games, sports teams, or companies for fans to collect.
- Incentivized Social Media Contests
- Brands can use social media contests as a way to incentivize user engagement and generate buzz for limited-edition products.
Where This Applies
- Gaming Industry
- Gaming companies can team up with popular brands to offer exclusive gaming experiences and merchandise to fans.
- Sporting Goods Industry
- Sports companies can create branded merchandise, like limited-edition sneakers, game jerseys and custom consoles, to offer to fans and build brand loyalty.
- Social Media Platforms
- Social media platforms can create new opportunities for brands to engage with users and incentivize user-generated content through exclusive contests and promotions.
