Sportswear giant PUMA has slickly nudged its way into the world of eSports by securing a partnership with Cloud9's League of Legends Championship Series and thus, the sporty apparel brand will provide the official jerseys and shoes for the LCS team. As of right now, the collaboration is only valid for the 2019 Spring Split, however, there is a possibility that it will be extended. In addition to dressing the LCS team on game day, PUMA is also tasked with providing uniforms for team management.
As Cloud9 is "one of esports’ most valuable and successful brands," the partnership can give PUMA a lot of exposure within the parameters of an industry that is rapidly expanding.
Major Esports Brand Partnerships
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Inflatable Mobile Broadcast Studios
Esports-Centric Pop-Up Fan Events
eSports-Inspired Gaming Apparel
Apparel-Testing eSports Labs
Co-Branded eSports Fan Apparel
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