Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

PUMA is the Official Apparel Provider for the Cloud9 LCS Team

 - Apr 11, 2019
References: cloud9.gg & esportsobserver
Sportswear giant PUMA has slickly nudged its way into the world of eSports by securing a partnership with Cloud9's League of Legends Championship Series and thus, the sporty apparel brand will provide the official jerseys and shoes for the LCS team. As of right now, the collaboration is only valid for the 2019 Spring Split, however, there is a possibility that it will be extended. In addition to dressing the LCS team on game day, PUMA is also tasked with providing uniforms for team management.

As Cloud9 is "one of esports’ most valuable and successful brands," the partnership can give PUMA a lot of exposure within the parameters of an industry that is rapidly expanding.