Cloud9 has announced it will be entering a multi-year partnership with crypto casino BC.GAME, making the latter Cloud9’s official online Casino/Gaming and Sports Betting Partner. The casino will be featured on Cloud9’s team jerseys and social media channels, and both brands will work on exclusive online content for fans of the organization. BC.GAME will offer its support to Cloud9 during competitive events, and aims to spread awareness about the crypto casino business to the esports and gaming community.
“We’re excited to partner with BC.GAME! BC.GAME is committed to supporting our teams and creating more content with our players to give greater access to our fans,” said Jack Etienne, Co-Founder and CEO of Cloud9.
BC.GAME has recently partnered with the likes of Microsoft, HyperX, Twitch, Secretlab, and BMW, among others.
Image Credit: Cloud9
Key Themes Behind This Trend
- Esports-crypto Integrations
- The integration of cryptocurrency into esports and gaming partnerships presents numerous opportunities for both industries to benefit from each other's growing popularity.
- Gambling Sponsorships in Esports
- Partnerships between esports organizations and gambling companies may lead to potential disruption considerations for traditional sports sponsorships.
- Fan Engagement Through Exclusive Content
- Exclusively created content by partnering esports and gaming organizations can significantly increase engagement with fans and viewers.
Where This Applies
- Cryptocurrency
- Opportunities to sponsor esports teams and increase brand awareness within gaming communities through partnerships with crypto casinos highlight the growing integration of cryptocurrency into traditional industries.
- Online Gambling
- Partnerships with esports and gaming organizations present unique opportunities for gambling companies to enhance brand awareness among younger generations and enter new markets.
- Esports/gaming
- Esports and gaming organizations can benefit from new revenue streams from sponsorships with innovative industries such as cryptocurrency and online gambling.
