Prior to Coachella and the many other music festivals that are set to fill the spring and summer, Too Faced released a range of colorful products that are ideal to sport at such events, including its 'Life's a Festival' eyeshadow palette.
The palette is currently available from the Too Faced website, as well as from retailers like Ulta for $42 USD. A total of 12 shades are included in the stunning rainbow-shaped case, which range from light hues of peach and pink, to a deep magenta and turquoise. Although the vast majority of the shades are shimmery, there's a couple matte shades as well, which are great to use in combination with the others for a statement look.
Why This Trend Is Growing
- Festival Beauty Products
- Opportunity to develop a range of bold, colorful and glittery beauty products for music festival season.
- Rainbow Makeup
- Opportunity to create makeup ranges inspired by the colors of the rainbow.
- Multicolor Beauty Tools
- Opportunity to launch beauty tools with multi-colored designs or finishes.
Industries Being Reshaped
- Cosmetics
- Cosmetic brands can leverage this trend by launching rainbow-inspired limited edition collections or permanent ranges.
- Fashion
- Fashion brands can collaborate with beauty brands to launch makeup collections inspired by their clothing lines.
- Accessories
- Accessory brands can launch rainbow-colored brushes, sponges, and other beauty tools for makeup application.
