Beboe Created a New Cannabis Strain Exclusively for Barneys
Laura McQuarrie — February 14, 2019 — Business
With the rise of medical marijuana dispensaries and recreational shops, the demand for convenient, ready-to-use products like pre-rolled joints has grown—especially by those who may be new to the world of cannabis. At the same time conceptions around cannabis are rapidly changing and it is becoming integrated into mainstream wellness, a market for luxury cannabis products is emerging.
Beboe distinguishes itself as a design-centric cannabis brand that offers everything from CBD vaporizer pens to pastilles with CBD and THC. Beboe collaborated with another cannabis brand, Sherbinskis, to create a new strain of cannabis that will be sold in the form of pre-rolled joints exclusively at 'The High End,' a new wellness concept shop-in-shop at Barneys New York's Beverly Hills flagship location.
Beboe distinguishes itself as a design-centric cannabis brand that offers everything from CBD vaporizer pens to pastilles with CBD and THC. Beboe collaborated with another cannabis brand, Sherbinskis, to create a new strain of cannabis that will be sold in the form of pre-rolled joints exclusively at 'The High End,' a new wellness concept shop-in-shop at Barneys New York's Beverly Hills flagship location.
Trend Themes
1. Rise of Luxury Cannabis Products - The integration of cannabis into mainstream wellness is creating a market for luxurious cannabis products.
2. Demand for Convenient, Ready-to-use Products - The increasing demand for pre-rolled joints is driven by the need for convenient and user-friendly cannabis consumption options.
3. Changing Conceptions Around Cannabis - As perceptions about cannabis rapidly change, there is a growing acceptance and interest in luxury cannabis products.
Industry Implications
1. Cannabis - The cannabis industry has the opportunity to capitalize on the demand for luxury cannabis products and explore new strains and collaborations.
2. Wellness - The wellness industry can integrate luxury cannabis products into their offerings to tap into the growing acceptance and interest in cannabis as part of a holistic wellness routine.
3. Retail - Retailers can create exclusive partnerships and offerings with cannabis brands to cater to the demand for luxury cannabis products from consumers.
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