New dessert concepts incorporate breakfast bagels and signature flavors
Trend - Following the adoption of breakfast staples such as cereal and pancakes in elaborate desserts, bagels can now be observed as the inspiration for, and often the star of, creative new confectionery dishes.
Insight - In recent years, the food industry has increasingly innovated in ingredients and aesthetics in order to better align with popular social media trends. Millennials and Gen Z are often drawn to experiences and products that are inherently shareable, and expect that brands meet those preferences.
Insight - In recent years, the food industry has increasingly innovated in ingredients and aesthetics in order to better align with popular social media trends. Millennials and Gen Z are often drawn to experiences and products that are inherently shareable, and expect that brands meet those preferences.
Workshop Question - What food item can you liberate from the confines of its traditional uses in order to create something new and Instagram-worthy?
Trend Themes
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Aesthetically Pleasing Desserts — By emphasizing looks over taste, brands can create share-worthy dishes to spread influence on social media.
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Remixing Familiar Foods — Brands are remixing familiar comfort foods with sweet, savory, spicy and salty flavor reversals to capture the interest of consumers.
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Unorthodox Flavor Combinations — Unique food combinations like bagel and cream cheese ice cream are becoming more popular as consumers look to sample new flavors.
Industry Implications
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Food and Beverage Industry — The food and beverage industry has increasingly innovated in ingredients and aesthetics to better align with popular social media trends.
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Bakery and Cafe Industry — Bakeries and cafes are launching menu items that prioritize aesthetic appeal, appealing to younger consumers who prioritize share-worthy dining experiences.
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Ice Cream Industry — The ice cream industry has increasingly experimented with unorthodox flavor combinations, leading to unique creations like bagel and cream cheese ice cream.
