Category
Lifestyle
Assisted Choices
Trend cluster
Category
Confectionery
Bagel
New dessert concepts incorporate breakfast bagels and signature flavors.
3.6
Trend score
Trend
What is the Confectionery Bagel trend?
Confectionery Bagel: Following the adoption of breakfast staples such as cereal and pancakes in elaborate desserts, bagels can now be observed as the inspiration for, and often the star of, creative new confectionery dishes.
Insight
The consumer insight behind the Confectionery Bagel trend
In recent years, the food industry has increasingly innovated in ingredients and aesthetics in order to better align with popular social media trends. Millennials and Gen Z are often drawn to experiences and products that are inherently shareable, and expect that brands meet those preferences.
Trend themes
Themes within the Confectionery Bagel trend
Three behaviours holding the trend together01
Aesthetically Pleasing Desserts
By emphasizing looks over taste, brands can create share-worthy dishes to spread influence on social media.
02
Remixing Familiar Foods
Brands are remixing familiar comfort foods with sweet, savory, spicy and salty flavor reversals to capture the interest of consumers.
03
Unorthodox Flavor Combinations
Unique food combinations like bagel and cream cheese ice cream are becoming more popular as consumers look to sample new flavors.
Industry implications
What the Confectionery Bagel trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry has increasingly innovated in ingredients and aesthetics to better align with popular social media trends.
For
Bakery and Cafe Industry
Bakeries and cafes are launching menu items that prioritize aesthetic appeal, appealing to younger consumers who prioritize share-worthy dining experiences.
For
Ice Cream Industry
The ice cream industry has increasingly experimented with unorthodox flavor combinations, leading to unique creations like bagel and cream cheese ice cream.
Workshop question
What food item can you liberate from the confines of its traditional uses in order to create something new and Instagram-worthy?
Trend signals
Trend signals for Confectionery Bagel
Trend score 3.6 out of 10, from popularity 57%, activity 43%, freshness 8%.
Popularity57%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Confectionery Bagel trend
5 featured examples from May 23, 2017 to Dec 25, 2018CategoryLifestyle
Bagel-Flavored Ice Creams
Sweetcream Dairy is Dishing Out Bagel and Cream Cheese Ice Cream
The ice cream industry can explore innovative flavor profiles to meet the growing demand for unique dessert options.
CategoryMarketing
Ice Cream Bagel Creations
Ben & Jerry's Fuses Ice Cream with Bagels for a Flavorful Experience
The food and beverage industry can capitalize on the trend by creating their own unique hybrid food offerings.
CategoryLifestyle
Ice Cream-Stuffed Bagels
The Bagel Shop's Bagelwich Menu Fuses Frozen Treats and Bagels
Opportunity for restaurants, bakeries, and ice cream shops to explore creative intersections of different food categories, attracting customers with unique offerings.
CategoryLifestyle
Colorfully Galactic Bagels
The Creators of the Rainbow Bagel Made a New Eye-Catching Baked Good
Innovative bakery creations can capitalize on the trend of creating visually stunning and share-worthy food.
CategoryLifestyle
Cookie-Inspired Bagels
Einstein Bros. Bagels' Makes Cinnamon-Topped 'Snickerdoodle Gourmet Bagels'
Fast food chains can leverage the trend of sweet-savory bagel flavors to create new menu items and increase customer engagement.
