Einstein Bros. Bagels expanded its seasonal holiday menu to feature two new kinds of bagels, including cookie-inspired Snickerdoodle Gourmet Bagels.
The American bagel and coffee chain took its classic egg bagel recipe and enhanced it with a buttery, cinnamon-topped coating that puts a sweet spin on the savory bagel. As such, the baked good feels more like an indulgent dessert or a donut than a bagel. Aiming to capture the interest of consumers who are looking for bold new flavor experiences, food and beverage brands are remixing familiar comfort foods with sweet, savory, spicy and salty flavor reversals.
Einstein Bros. Bagels' new menu now also includes the Chocolate Chip Cheesecake Shmearful and two savory breakfast sandwiches, offering a range of sweet and savory options to satisfy.