Crumbl is offering the best of two iconic desserts in one in the form of its new Snickerdoodle Cupcake Cookie.
For those unfamiliar, Snickerdoodle is a cinnamon-tinged sugar cookie that's popular with kids and adults alike. Crumbl's new Snickerdoodle Cupcake Cookie starts with a cinnamon sugar cookie base and then added cream cheese frosting just like your favorite cupcakes. Then, an extra dash of cinnamon sugar is added on top for a finishing touch.
The new Snickerdoodle Cupcake Cookie is available as part of the brand's rotating weekly cookie flavors for the week ending on April 1, 2023. In addition to the new Snickerdoodle Cupcake Cookie, Crumbl is also selling a Peanut Butter Crème Featuring Nutter Butter Cookie, a Macadamia Nut Cookie, a S’mores Cookie, and more.
Image Credit: Crumbl
Key Themes Behind This Trend
- Hybrid Desserts
- Opportunity for bakeries and cafes to create new hybrid desserts by combining two or more popular desserts.
- Rotating Weekly Flavors
- Opportunity for dessert brands to keep customers engaged and excited by offering new flavors on a weekly basis.
- Creative Toppings
- Opportunity for dessert brands to experiment with unique toppings to add an extra layer of flavor and texture to classic desserts.
Where This Applies
- Bakeries
- Bakeries can create innovative hybrid desserts by combining popular desserts to attract customers and increase sales.
- Cafes
- Cafes can offer rotating weekly flavors to keep customers engaged and eager to try new menu items.
- Dessert Brands
- Dessert brands can experiment with creative toppings to differentiate their products and stand out in a crowded market.
