In addition to a slate of tasty new cookies, Crumbl is also serving up new Cookie Cups until January 8th, 2022.
Though Crumbl is best known for its rotating cookie selection, the brand is starting the year off with something a little different. The new Cookie Cups are warm semi-sweet chocolate chip cookies served in a cup. The cookies are meant to be topped with Crumbl Cream (the brand's ice cream) for a rich and indulgent dessert. In other words, the new Cookie Cups are essentially a mini version of a Pizookie.
In addition to the Cookie Cups, Crumbl's other limited-edition treats include the Honey Bun Cookie, the Peanut Butter Bar Cookie, the Original Cookie featuring M&M's Candies, the Milk Chocolate Chip Cookie, and the Chocolate Cake Cookie featuring Heath.
Image Credit: Crumbl
What's Driving This Trend
- Mini Desserts
- Opportunity for companies to offer bite-sized desserts to cater to changing consumer preferences towards portion control.
- DIY Dessert Kits
- Opportunity for companies to offer DIY dessert kits that allow customers to customize their desserts with different toppings and sauces.
- Plant-based Desserts
- Opportunity for companies to offer rich and indulgent plant-based desserts that cater to the growing demand for vegan and vegetarian options.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can benefit from growing consumer interest in unique and indulgent desserts.
- E-commerce
- The e-commerce industry can benefit from offering specialty dessert items that are exclusive to their platforms.
- Hospitality
- The hospitality industry can benefit from incorporating mini desserts and DIY dessert experiences into their menus to attract new customers.
