Category
Lifestyle
Assisted Choices
Trend cluster
Category
Brewed
CBD
Brands that offer teas are merging with those in the cannabis space.
4.1
Trend score
Trend
What is the Brewed CBD trend?
Brewed CBD: Brands within the tea industry are taking cues from their coffee-offering counterparts by working in the cannabis space, adding CBD into their brews in order to enhance their beneficial properties. The naturally soothing ritual of consuming tea is benefitted as it's coupled with the pain and anxiety-relieving properties of CBD.
Insight
The consumer insight behind the Brewed CBD trend
Consumers are increasingly looking for accessible ways to experiment and explore in the wellness space by trying ingredients and flavors new to them. With new territories like cannabis, familiar formats offer a greater sense of comfort and security. This lowers the stakes and creates an ease of access for those seeking simple and reliable relief from pain and anxiety.
Trend themes
Themes within the Brewed CBD trend
Three behaviours holding the trend together01
CBD-infused Beverages
Brands within the beverage industry are partnering with those in the cannabis space, to create CBD-infused products, in order to enhance their beneficial properties.
02
Functional Ingredients in Beverages
Consumers are increasingly looking for accessible ways to experiment and explore in the wellness space by trying ingredients and flavors new to them.
03
Separate Packaging for Ingredients
Brands are turning to innovative packaging solutions to keep ingredients separate until consumption, making it convenient for on-the-go consumption.
Industry implications
What the Brewed CBD trend means for industry
Where the trend changes the playbookFor
Beverage
There is a growing demand for functional ingredients within the beverage industry, with opportunities for collaboration with the cannabis industry.
For
Wellness
Consumers are increasingly seeking accessible and novel ways to improve their overall wellness.
For
Packaging
Innovative packaging solutions offer convenience and ease for consumers on-the-go, and could be a competitive advantage for brands.
Workshop question
How could your brand work within the emerging cannabis space?
Trend signals
Trend signals for Brewed CBD
Trend score 4.1 out of 10, from popularity 72%, activity 43%, freshness 8%.
Popularity72%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Brewed CBD trend
5 featured examples from Mar 3, 2017 to Apr 22, 2019CategoryLifestyle
CBD-Infused Matcha Teas
The Matcha Now CBD Tea Keeps Ingredients Separate Until Consumption
The health and wellness industry has the opportunity to explore CBD-infused products to meet consumer demand for natural solutions.
CategoryLifestyle
CBD-Infused Matcha Cold Brews
Kickback's Matcha CBD Cold Brew Boasts Monk Fruit and Almond Milk
There is opportunity for disruption in the beverage industry by incorporating CBD into health-focused and low-calorie drinks.
CategoryLifestyle
Cannabis-Infused Cold Brews
Ritual Coffee and Somatik are Now Making Cannabis-Infused Coffee
The beverage industry can tap into the trend of cannabis-infused beverages by exploring combinations with traditional caffeine-infused beverages like tea or energy drinks.
CategoryLifestyle
Cold Brew CBD-Infused Teas
The Sol-ti Peach Lemon CDB+ Tea is Flavorful and Beneficial
CBD-infused tea drinks, like the Sol-ti Peach Lemon CDB+ Tea, offer beverage companies a chance to capitalize on the growing consumer demand for functional and alternative refresh…
CategoryMarketing
CBD-Infused Coffee Elixirs
Stumptown Coffee Roasters Created a CBD Cold Brew Elixir for 420
The beverage industry can explore the CBD-infused trend by incorporating cannabidiol into their products to attract new customers and differentiate themselves in the market.
