Brands that offer teas are merging with those in the cannabis space
Trend - Brands within the tea industry are taking cues from their coffee-offering counterparts by working in the cannabis space, adding CBD into their brews in order to enhance their beneficial properties. The naturally soothing ritual of consuming tea is benefitted as it's coupled with the pain and anxiety-relieving properties of CBD.
Insight - Consumers are increasingly looking for accessible ways to experiment and explore in the wellness space by trying ingredients and flavors new to them. With new territories like cannabis, familiar formats offer a greater sense of comfort and security. This lowers the stakes and creates an ease of access for those seeking simple and reliable relief from pain and anxiety.
Insight - Consumers are increasingly looking for accessible ways to experiment and explore in the wellness space by trying ingredients and flavors new to them. With new territories like cannabis, familiar formats offer a greater sense of comfort and security. This lowers the stakes and creates an ease of access for those seeking simple and reliable relief from pain and anxiety.
Workshop Question - How could your brand work within the emerging cannabis space?
Trend Themes
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Cbd-infused Beverages — Brands within the beverage industry are partnering with those in the cannabis space, to create CBD-infused products, in order to enhance their beneficial properties.
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Functional Ingredients in Beverages — Consumers are increasingly looking for accessible ways to experiment and explore in the wellness space by trying ingredients and flavors new to them.
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Separate Packaging for Ingredients — Brands are turning to innovative packaging solutions to keep ingredients separate until consumption, making it convenient for on-the-go consumption.
Industry Implications
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Beverage — There is a growing demand for functional ingredients within the beverage industry, with opportunities for collaboration with the cannabis industry.
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Wellness — Consumers are increasingly seeking accessible and novel ways to improve their overall wellness.
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Packaging — Innovative packaging solutions offer convenience and ease for consumers on-the-go, and could be a competitive advantage for brands.
