'Chill Brew' is the name of a canned coffee from the Abracadabra Coffee Co. that contains 20 milligrams of hemp-derived CBD in each can. In terms of taste and aroma, Ethiopia Gedeb coffee was chosen for its ability to pair well with CBD. Together, the finished product is a hemp-infused coffee with notes of tangerine, caramel, chamomile and spruce tips.
Although energizing coffee and mellowing CBD may seem like an unlikely pairing, Abracadabra Coffee Co. describes its Chill Brew as being a beverage that "keeps your eyes wide and your vibes [chill]." The canned coffee beverage is wrapped with a design that features colorful, psychedelic illustrations to convey the unique spirit of the product.
According to Abracadabra Coffee Co., "CBD coffee is now…THC coffee is the future."
Key Themes Behind This Trend
- Hemp-infused Beverages
- Opportunity to explore the potential of CBD-infused drinks and expand the market for non-alcoholic infused drinks.
- Psychedelic Packaging Design
- Opportunity to experiment with vibrant illustrations and bold designs for branding non-traditional products.
- CBD and Coffee
- Opportunity for coffee brands to differentiate themselves and appeal to health-conscious consumers by incorporating healthy ingredients such as CBD.
Where This Applies
- Beverage Industry
- As the trend for health & wellness continues, there is a huge market opportunity for beverage companies to diversify their product catagories and incorporate healthy ingredients into their beverage lineup.
- CBD Industry
- As awareness grows around the benefits of CBD, there is a huge market opportunity for consumer products that incorporate CBD as a key feature.
- Graphic Design Industry
- As more brands choose unusual combinations of ingredients and positioning, the graphic design industry is presented with the opportunity to experiment with bold and eye-catching designs and visuals.
