Stumptown Coffee Roasters' New Bags Use Color Panels as Visual Cues

 - Nov 27, 2017
References: stumptowncoffee & underconsideration
Portland's Stumptown Coffee Roasters was one of the original companies at the forefront of the modern craft coffee movement, and after decades with the same coffee bag, it's decided to introduce an updated design that better reflects the current moment. The new bags feature bright colors, several different fonts, and the punny names that have always characterized Stumptown's roasts.

Though subtle, the colors on the coffee packages are not completely arbitrary. If the base color is black, then the coffee is single origin, while a colorful base indicates that the bag is a blend. Further, the color panels that back the names of the roasts are coded to represent the origin further. Blue is for Latin America, red for Africa and green for Asia. The other three backing colors, orange, yellow, and brown, represent whether the coffee is organic or direct trade.