Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,450 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,984 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,984 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,450 cutting edge ideas.

Hybrid Coffee-Tea Beverages

The Wakocha Tea-Coffee Blend Combines the Two Popular Drinks

— November 27, 2018 — Lifestyle
Coffee and tea drinkers are traditionally quite different with their taste preferences, but the Wakocha Tea-Coffee Blend aims to offer both a hybrid hot beverage to enjoy instead of either/or. The product consists of a perfectly balanced tea-coffee blend that is made from Tencha green tea leaves from Nichio in the Aichi Prefecture in Japan along with roasted coffee beans. The product comes packaging along with 10 handmade Washi filters to make the brewing process simpler for consumers, while a special coffee bean honey is also packaged within to balance the flavor of the drink.

The Wakocha Tea-Coffee Blend comes as a hybrid product that addresses the increasing number of consumers becoming complacent to traditional coffee and tea who are looking for a new flavor experience.
Trend Themes
1. Hybrid Beverages - Creating unique blends that combine different beverage categories, such as coffee and tea, to offer consumers a novel flavor experience.
2. Flavor Innovation - Experimenting with unconventional combinations, like Tencha green tea leaves and roasted coffee beans, to create distinct and balanced flavors in hot beverages.
3. Simplifying Brewing Process - Developing products that provide convenient brewing solutions, like including handmade filters and coffee bean honey, to enhance the consumer experience.
Industry Implications
1. Beverage Manufacturing - Incorporating hybrid beverage blends into product lines to cater to consumers looking for unique and original flavor profiles.
2. Specialty Coffee - Exploring the potential for blending coffee with other ingredients, like tea, to capitalize on changing consumer preferences and offer innovative coffee options.
3. Tea Production - Collaborating with coffee producers to create tea-coffee blends that cater to the evolving tastes of tea enthusiasts and introduce a new range of products.
6.1
Score
Popularity
Activity
Freshness