Agave is infused into topical skincare and cosmetic items
Trend - Though agave is largely consumed in its edible syrup form, brands in skincare and cosmetic industries are incorporating agave nectar or extract into their products. Agave is known for its healing properties when applied topically.
Insight - Consumers who live a "natural" lifestyle have this aspect of their personal values reflected within their skincare regimens. The inclusion of plant-based ingredients into their cosmetic rituals is on the rise among consumers because they're more likely to trust ingredients they have immediate knowledge of, and that come from natural sources.
Insight - Consumers who live a "natural" lifestyle have this aspect of their personal values reflected within their skincare regimens. The inclusion of plant-based ingredients into their cosmetic rituals is on the rise among consumers because they're more likely to trust ingredients they have immediate knowledge of, and that come from natural sources.
Workshop Question - How can your brand cater to consumers' preference for natural consumption?
