Agave is infused into topical skincare and cosmetic items
Trend - Though agave is largely consumed in its edible syrup form, brands in skincare and cosmetic industries are incorporating agave nectar or extract into their products. Agave is known for its healing properties when applied topically.
Insight - Consumers who live a "natural" lifestyle have this aspect of their personal values reflected within their skincare regimens. The inclusion of plant-based ingredients into their cosmetic rituals is on the rise among consumers because they're more likely to trust ingredients they have immediate knowledge of, and that come from natural sources.
Insight - Consumers who live a "natural" lifestyle have this aspect of their personal values reflected within their skincare regimens. The inclusion of plant-based ingredients into their cosmetic rituals is on the rise among consumers because they're more likely to trust ingredients they have immediate knowledge of, and that come from natural sources.
Workshop Question - How can your brand cater to consumers' preference for natural consumption?
Trend Themes
1. Natural Skincare Ingredients - Consumers who prioritize 'natural' lifestyles have this aspect of their personal values reflected within their skincare regimens. The inclusion of plant-based ingredients into their cosmetic rituals is on the rise among consumers because they're more likely to trust ingredients they have immediate knowledge of, and that come from natural sources.
2. Probiotic Skincare - While probiotics can currently be found in a number of enriched food and beverage products, they are also being integrated into personal care and cosmetic products. Although probiotics are often linked with gut health, for the skin, probiotics are known to have calming, anti-inflammatory effects.
3. Multi-functional Skincare - The latest skincare products provide benefits beyond their primary function by incorporating multiple benefits into one product, such as from priming and perfecting the skin, to conditioning and cleansing.
Industry Implications
1. Beauty & Personal Care - The Beauty & Personal Care industry is at the forefront of natural and innovative products, and as consumers demand for plant-based, multi-functional, and probiotic skincare continues to grow, businesses need to adapt to remain competitive.
2. Health & Wellness - With the rising awareness surrounding the effects of natural and holistic lifestyle choices on day-to-day health and wellness, the inclusion of natural, plant-based and probiotic ingredients in skincare is on the rise, offering consumers additional health benefits beyond surface-level change.
3. Cannabis Industry - Cannabis-infused personal care products like skincare seem like a natural extension for the cannabis industry as the health benefits of cannabis continue to be discovered, and brands tap into this trend to develop new products that are advertised to offer therapeutic benefits beyond their primary function.
