Category
Tech
Delegated Interfaces
Trend cluster
Category
Alt Surround
Sound
Surround sound technology is transformed into unlikely, compact platforms.
3.8
Trend score
Trend
What is the Alt Surround Sound trend?
Alt Surround Sound: Surround sound technology is being adapted into streamlined, personal formats--with everything from helmets to sunglasses incorporating this 360 degree sound technology. This shift comes as consumers expect enhanced function to justify the value of experiential products.
Insight
The consumer insight behind the Alt Surround Sound trend
The convenience of modern day technology has created a system where consumers expect all aspects of their lives to be both enhanced and simplified with the help of technology. Whether for professional, personal or entertainment-related purposes, consumers now expect multi-benefit functionalities in the products they purchase.
Trend themes
Themes within the Alt Surround Sound trend
Three behaviours holding the trend together01
Compact Surround Sound
Surround sound technology is being adapted into streamlined, personal formats that deliver 360 degree sound experience on the move.
02
Wearable Audio
Consumers expect multi-benefit functionalities in products they purchase, leading to collaborations between audio and fashion industries for innovative solutions.
03
Personalized 3D Audio
Consumers are looking for an immersive audio experience which is personalized and enabled by technology in the form of smart headphones and immersive software.
Industry implications
What the Alt Surround Sound trend means for industry
Where the trend changes the playbookFor
Audio technology
The audio technology industry can collaborate with fashion and sports industries to create innovative wearable audio products.
For
Fashion
The fashion industry can collaborate with audio technology companies to create functional and stylish wearable audio products.
For
Gaming
The gaming industry can implement immersive 3D audio technology to enhance gamers’ experience and create new levels of engagement.
Workshop question
Conceptualize a streamlined version of your product/service.
Trend signals
Trend signals for Alt Surround Sound
Trend score 3.8 out of 10, from popularity 66%, activity 40%, freshness 8%.
Popularity66%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alt Surround Sound trend
5 featured examples from Jun 23, 2018 to Mar 26, 2019CategoryTech
Connected Surround Sound Sunglasses
The Mutrics Smart Sunglasses are Stylishly Functional
This industry can leverage near-field surround sound technology and connectivity to create more discreet and functional wearable devices for consumers.
CategoryTech
Movement-Tracking Headphone Applications
Waves' Nx is Perfect for Movies, Music and VR Gaming
Disruptive innovation opportunity: Develop groundbreaking audio technologies that redefine the way people listen to movies, music, and gaming.
CategoryAutos
Wireless Helmet Audio Systems
Domio Pro Boasts Convenience as the Top-Rated Helmet Audio Enhancer
The sports and recreation industry can benefit from the integration of wireless helmet audio systems, providing an immersive experience for athletes and enthusiasts.
CategoryTech
Immersive 3D Audio Headphones
The Surge 3D Headphones Enhance Audio Using a Patent Algorithm
The audio technology industry has the opportunity to innovate by incorporating patented algorithms for immersive sound experiences.
CategoryTech
Speaker-Infused Backpacks
The Stark Visetos Backpack by MCM and Wizpak Celebrates Hip-Hop Culture
The collaboration between MCM and Wizpak presents an opportunity for disruptive innovation in the luxury accessories industry through the integration of technology.
