Charitable initiatives and products incorporate elements of gamification
Implications - The gamification of charitable initiatives can be seen in everything from brands following the "swipe" model made popular by Tinder, to experiences like video game characters whose proceeds go to charity. Such programs and products support good causes by engaging consumers, appealing particularly to Millennials and Gen Z for their experiential nature.
Workshop Question - How could your brand incorporate gamification into its product, service or campaigns?
