Gamified Charity

Charitable initiatives and products incorporate elements of gamification

Implications - The gamification of charitable initiatives can be seen in everything from brands following the "swipe" model made popular by Tinder, to experiences like video game characters whose proceeds go to charity. Such programs and products support good causes by engaging consumers, appealing particularly to Millennials and Gen Z for their experiential nature.

Workshop Question - How could your brand incorporate gamification into its product, service or campaigns?
SCORE 5.7
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9,804 Total Clicks
Mar 19 - Apr 19
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TechGames
Featured Examples
Social Good Gaming Platforms - Tiltify Helps Top Livestreamers Raise Money for Charity
SCORE 7.1
This Month and Warm 130 Clicks Pub: Mar 20, 19
Social Good Gaming Platforms
Tiltify Helps Top Livestreamers Raise Money for Charity
Tiltify is a charitable gaming platform that helps top livestreamers raise money for social good organizations, with millions of dollars already raised in 2018 alone. Teaming up with celebrity... [More]
Swipeable Charity Apps - 'Millie' Makes It Easy for Millennials to Support Various Nonprofits
SCORE 6.1
This Month and Warm 117 Clicks Pub: Mar 20, 19
Swipeable Charity Apps
'Millie' Makes It Easy for Millennials to Support Various Nonprofits
In the same way that online daters swipe to find potential matches, Millie functions as a swipe-based, Millennial-targeted charity app that makes it quick and easy for users to support nonprofits.... [More]
Charitable VR Gaming Initiatives - The VR Charity Challenge Game Show is Organized by ESL and Oculus
SCORE 5
This Month and Warm 53 Clicks Pub: Mar 25, 19
Charitable VR Gaming Initiatives
The VR Charity Challenge Game Show is Organized by ESL and Oculus
The VR Charity Challenge Game Show is a social good initiative organized by esports brand ESL and Oculus, a leader in virtual reality technology. Featuring VR gaming competitions that aim to raise... [More]
Charity-Focused Gaming Sidekicks - Whomper is a New Gaming Pet by Blizzard and Code.org for WoW
SCORE 4.3
This Month and Average 44 Clicks Pub: Mar 21, 19
Charity-Focused Gaming Sidekicks
Whomper is a New Gaming Pet by Blizzard and Code.org for WoW
Blizzard is a game developer, which also happens to be one of the most giving in the industry—it recently created ‘Whomper’ in collaboration with Code.org for World of Warcraft.... [More]
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