Yogscast's Jingle Jam is a series of streams that run for a month long on Twitch's platform, showcasing a plethora of different eSports activities. The mission is to embody the festivities of the holidays, running for the month of December -- it raises money that goes to a selection of different charitable causes.
The most recent Jingle Jam donated proceeds to International Lesbian, Gay, Bisexual, Trans and Intersex Association, Stand Up To Cancer, Whale and Dolphin Conservation, Mental Health Foundation, War Child, and more. Notably, viewers who do donate do so through 'Humble Bundle,' which is an online website that allows customers to combine their donation by buying video games -- they are also given the option to choose which charity their donations will go towards.
What's Driving This Trend
- Charitable Esports
- There is an opportunity to incorporate charity in eSports events to further promote social responsibility through gaming.
- Holiday-themed Gaming Streams
- Creating seasonal gaming events could be a way of introducing unique experiences that resonate with gamers looking for a festive atmosphere.
- Donation-based Fundraising
- Gamification of charity could prompt consumers to donate more, as seen in Humble Bundle’s implementation of giving donors the option to choose a charity to support.
Who This Affects Most
- Esports
- eSports and gaming communities can leverage partnerships with charities to promote social responsibility through gaming events.
- Online Fundraising Platforms
- The success of Humble Bundle's charity-based model indicates that there is an opportunity for online fundraising platforms to gamify their donation process and offer more personalized giving options.
- Charitable Organizations
- Charitable organizations could engage with eSports communities and integrate gaming in their fundraising efforts to appeal to the gaming audience.
