All Proceeds from the 'Stand with Ukraine' Bundle are Going to Charity
Colin Smith — March 22, 2022 — Tech
References: humblebundle & engadget
'Humble Bundle,' the online games retailer that frequently uses its proceeds for charitable causes, has launched the 'Stand with Ukraine' games bundle. The bundle contains more than 120 games, which added together are valued at over $2,000 USD. The minimum amount required to pledge in order to receive all of the game is $40 USD, however, benevolent donors can pay as much as they desire.
As of March 21st, 2022, the Stand with Ukraine bundle has already raised over $10 million USD, spread over 240,000 sales. In addition to video games, this bundle includes several ebooks and other digital assets. Many of the games in this bundle are high-profile releases, such as the popular zombie game 'Back 4 Blood' or the time-manipulating game Superhot,' which won numerous awards for its unique gameplay and visual style.
Image Credit: Humble Bundle
As of March 21st, 2022, the Stand with Ukraine bundle has already raised over $10 million USD, spread over 240,000 sales. In addition to video games, this bundle includes several ebooks and other digital assets. Many of the games in this bundle are high-profile releases, such as the popular zombie game 'Back 4 Blood' or the time-manipulating game Superhot,' which won numerous awards for its unique gameplay and visual style.
Image Credit: Humble Bundle
Trend Themes
1. Charitable Gaming - The increasing popularity of gaming platforms that enable charitable donations presents an opportunity for the gaming industry to collaborate with non-profit organizations and reach new audiences while creating social impact.
2. Bundled Products for Fundraising - The rise of bundled products that are linked to a social cause provides organizations with a new and innovative way to raise funds and attract new customers.
3. Socially Responsible Retailing - The trend of using proceeds from retail sales to support social causes will continue to grow as consumers seek out ways to make an impact through their purchase decisions.
Industry Implications
1. Gaming - As gaming continues to become a mainstream form of entertainment, it has the potential to disrupt the traditional model of charitable fundraising, paving the way for new possibilities by creating more accessible and diverse fundraising opportunities.
2. Retail - Retailers utilizing proceeds from sales for social/environmental causes represent a new marketing channel that addresses contemporary consumer trends of responsible purchases, creating new opportunities for retailers to engage with consumers and promote their brand values.
3. Nonprofit - The gaming industry can potentially collaborate with non-profit organizations to create mutually beneficial relationships, reach new audiences, and increase fundraising opportunities through innovative platforms like charity game bundles.
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