Riot Games Will Donate Proceeds from Its Games to Ukraine
Colin Smith — March 11, 2022 — Social Good
Riot Games has announced its plans to donate the money earned from its "battle pass" sales to Ukraine. A battle pass is an in-game item that allows users to earn a large number of rewards for a small fee. Riot Games currently sells battle passes in each of its major titles, which are 'League of Legends,' 'Valorant,' 'Teamfight Tactics,' and 'League of Legends: Wild Rift.'
A battle pass costs approximately $10 USD, though it varies per game. On top of this, Riot Games' games have massive player counts in the hundreds of millions. This means the potential for its charity donation is incredibly high. Regardless of the size of this donation, though, Riot Games has also pledged to donate $1 million USD out of its own pocket. These donations will go to charities and non-profit organizations that are supporting humanitarian causes in Ukraine.
Image Credit: Riot Games
A battle pass costs approximately $10 USD, though it varies per game. On top of this, Riot Games' games have massive player counts in the hundreds of millions. This means the potential for its charity donation is incredibly high. Regardless of the size of this donation, though, Riot Games has also pledged to donate $1 million USD out of its own pocket. These donations will go to charities and non-profit organizations that are supporting humanitarian causes in Ukraine.
Image Credit: Riot Games
Trend Themes
1. Charity-supporting Gaming - More companies are incorporating charity donations into their gaming initiatives, creating new opportunities for charitable giving and brand partnership.
2. In-game Purchasing - In-game purchases like battle passes have become a popular and lucrative way for gaming companies to fundraise for charitable causes.
3. Corporate Social Responsibility - The trend of incorporating charitable giving into business strategies is growing among companies, providing an incentive for gamers to purchase in-game items while supporting social causes.
Industry Implications
1. Gaming - Gaming companies like Riot Games are leading the way in incorporating charity donations into their gaming initiatives.
2. Charity and Non-profit - Charity and non-profit organizations in Ukraine and other countries have the opportunity to partner with gaming companies to leverage their massive player counts for donations.
3. Corporate Sponsorship - Businesses outside of the gaming industry have the opportunity to sponsor and partner with gaming companies to support charitable causes and enhance their corporate social responsibility efforts.
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