'Millie' Makes It Easy for Millennials to Support Various Nonprofits
Laura McQuarrie — March 20, 2019 — Tech
References: getmillie & fastcompany
In the same way that online daters swipe to find potential matches, Millie functions as a swipe-based, Millennial-targeted charity app that makes it quick and easy for users to support nonprofits.
After adding money to their Millie Wallet, users are presented with a selection of nonprofits on a weekly basis. When a user spots a cause that is close to their heart, they are able to swipe to the right to make a donation in an amount of their choosing. Millie integrates an on-screen timer to show the remaining days and minutes that an offering will be shown before it is replaced by something new. Additionally, Millie uses a social feed so that users can see when others are giving in real-time and earn badges as part of the app's gamified giving system.
After adding money to their Millie Wallet, users are presented with a selection of nonprofits on a weekly basis. When a user spots a cause that is close to their heart, they are able to swipe to the right to make a donation in an amount of their choosing. Millie integrates an on-screen timer to show the remaining days and minutes that an offering will be shown before it is replaced by something new. Additionally, Millie uses a social feed so that users can see when others are giving in real-time and earn badges as part of the app's gamified giving system.
Trend Themes
1. Swipe-based Donation Apps - The trend of swipe-based donation apps like Millie provides a quick and easy way for users to support nonprofits.
2. Millennial-targeted Charity Apps - Charity apps like Millie are specifically designed to appeal to Millennials, who are more likely to support nonprofits through digital platforms.
3. Gamified Giving Systems - The rise of gamified giving systems in charity apps, such as Millie's badge-earning feature, encourages users to donate and engage with philanthropy in a fun and interactive way.
Industry Implications
1. Nonprofit Sector - The nonprofit sector can leverage the swipe-based donation trend to attract and engage with a younger generation of donors.
2. Mobile App Development - The mobile app development industry can explore opportunities to create more user-friendly and gamified charity apps like Millie.
3. Digital Payment Solutions - The digital payment solutions industry can innovate and provide secure and seamless payment options for swipe-based charity apps like Millie.
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