Category
Fashion
Scaled Restraint
Trend cluster
Category
CBD
Serum
Brands in the skin and haircare space incorporate CBD into their serums.
4.4
Trend score
Trend
What is the CBD Serum trend?
CBD Serum: The incorporation of CBD into topical products has now extended to brands that create serums, whether those are for the hair or skin. By incorporating CBD into this potent but highly familiar format, these brands are able to offer the anti-inflammatory benefits of the cannabis ingredient in a way that consumers are comfortable with.
Insight
The consumer insight behind the CBD Serum trend
As the cannabis industry continually broadens, consumers are finding ways to familiarize themselves with the substance. As a result, they seek out brands that incorporate such ingredients in familiar formats. This way, they can introduce themselves to the variety of benefits in a comfortable manner.
Trend themes
Themes within the CBD Serum trend
Three behaviours holding the trend together01
CBD-infused serums
Topical brands are incorporating CBD into serums for skin and haircare purposes.
02
CBD-infused face serums
Brands are creating face serums with CBD extracts and botanicals to address skin concerns.
03
Clean CBD skincare
New brands that use plant-based solutions are using CBD as a beneficial skincare ingredient.
Industry implications
What the CBD Serum trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
Incorporating CBD into beautyproducts provides anti-inflammatory benefits in a familiar manner.
For
Health and Wellness
CBD extracts are being perceived as an effective anti-aging, antioxidant, and anti-inflammation ingredient.
For
Haircare
CBD oil is making its way into various haircare solutions for its moisturizing and nourishing properties.
Workshop question
How could your brand introduce an unfamiliar benefit via a familiar platform?
Trend signals
Trend signals for CBD Serum
Trend score 4.4 out of 10, from popularity 74%, activity 48%, freshness 8%.
Popularity74%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the CBD Serum trend
5 featured examples from Sep 15, 2017 to Apr 1, 2019CategoryFashion
Cannabis-Infused Skin Serums
The Ildi Pekar Tissue Repair Serum Includes Anti-Inflammatory CBD Oil
As cannabis-infused beauty product market is expanding, the beauty industry can explore the development of products incorporating this ingredient and cater to consumers who are lo…
CategoryFashion
CBD Face Serums
Khus + Khus' 'The Face Serums' Feature Certified Organic CBD Extract
The skincare industry has an opportunity to innovate by incorporating certified organic CBD extract into face serums.
CategoryLifestyle
Clean CBD Skincare
Lab to Beauty Offers Mists, Masks, Serums & Moisturizers Powered by Cannabidiol
Opportunity for the beauty industry to explore the potential of CBD in their skincare and wellness products.
CategoryLifestyle
Age-Rewinding CBD Serums
SingleSeed's RenewCBD Serum Nourishes and Protects the Skin
Opportunity for disruptive innovation in the beauty and skincare industry through the development of innovative CBD-based skincare products.
CategoryFashion
Cannabis-Infused Hair Serums
Design.ME's Protective Hair Serum Contains Cannabis Sativa Seed Oil
The haircare industry can capitalize on the trend of incorporating cannabis and natural plant-based ingredients in their products to address consumer demands for effective and sus…
