Brands in the skin and haircare space incorporate CBD into their serums
Trend - The incorporation of CBD into topical products has now extended to brands that create serums, whether those are for the hair or skin. By incorporating CBD into this potent but highly familiar format, these brands are able to offer the anti-inflammatory benefits of the cannabis ingredient in a way that consumers are comfortable with.
Insight - As the cannabis industry continually broadens, consumers are finding ways to familiarize themselves with the substance. As a result, they seek out brands that incorporate such ingredients in familiar formats. This way, they can introduce themselves to the variety of benefits in a comfortable manner.
Insight - As the cannabis industry continually broadens, consumers are finding ways to familiarize themselves with the substance. As a result, they seek out brands that incorporate such ingredients in familiar formats. This way, they can introduce themselves to the variety of benefits in a comfortable manner.
Workshop Question - How could your brand introduce an unfamiliar benefit via a familiar platform?
Trend Themes
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Cbd-infused Serums — Topical brands are incorporating CBD into serums for skin and haircare purposes.
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Cbd-infused Face Serums — Brands are creating face serums with CBD extracts and botanicals to address skin concerns.
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Clean CBD Skincare — New brands that use plant-based solutions are using CBD as a beneficial skincare ingredient.
Industry Implications
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Beauty and Skincare — Incorporating CBD into beautyproducts provides anti-inflammatory benefits in a familiar manner.
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Health and Wellness — CBD extracts are being perceived as an effective anti-aging, antioxidant, and anti-inflammation ingredient.
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Haircare — CBD oil is making its way into various haircare solutions for its moisturizing and nourishing properties.
