Getting consumers excited about donating to charity isn't the easiest task, so Cancer Research UK recruited a known reality television star to encourage individuals to stop by to support a good cause.
Daniel Wakeford, the star of the hit reality series The Undateables, partnered with Cancer Research UK at a charity booth on the ground floor of a popular shopping center in Brighton. There, Daniel met with fans of the show, attracting them to the booth and encouraging them to support the cause. In addition to the celebrity appearance, visitors will be able to make donations, buy cancer research bracelets, and speak to doctors, and hear the inspiring stories of cancer survivors.
Image Credit: Brighton & Hove Independent