Getting consumers excited about donating to charity isn't the easiest task, so Cancer Research UK recruited a known reality television star to encourage individuals to stop by to support a good cause.
Daniel Wakeford, the star of the hit reality series The Undateables, partnered with Cancer Research UK at a charity booth on the ground floor of a popular shopping center in Brighton. There, Daniel met with fans of the show, attracting them to the booth and encouraging them to support the cause. In addition to the celebrity appearance, visitors will be able to make donations, buy cancer research bracelets, and speak to doctors, and hear the inspiring stories of cancer survivors.
Image Credit: Brighton & Hove Independent
What's Driving This Trend
- Celebrity Partnerships
- Charities can leverage partnerships with celebrities to attract visitors and promote their cause.
- Interactive Charity Booths
- Charities can create interactive booths that offer visitors more than just the ability to donate to create a memorable experience.
- In-store Fundraising
- The use of in-store fundraising can create unique opportunities for charities to maximize donations and interact with new audiences.
Who This Affects Most
- Non-profit
- Non-profits can explore leveraging celebrity partnerships to create awareness, draw visitors, and increase donations.
- Retail
- The retail industry can allow charities to have in-store fundraising events that attract more customers and raise more money.
- Entertainment
- Charities and the entertainment industry can mutually benefit from using celebrities to draw attention to a cause and sell merchandise to increase donations.
