Fruit-based skincare serums grow in popularity
Trend - Fruit-based skincare, though not entirely new, is growing in popularity–particularly in the form of potent serums. Known for the naturally sourced antioxidants they provide in skincare, the highlighting of fruit-based ingredients appeals to naturality minded consumers, while also allowing brands to form simple and appealing branding through which they can sell their products.
Insight - Consumers are keenly aware of the negative affects modern life has on their skin—a result of pollution, stress, and sun exposure. This is in-part responsible for the growth of the skincare space, particularly "natural" skincare. Many consumers perceive products with plant-based ingredients as safer and more effective than those that don't contain as many natural ingredients, and therefore tend to trust them more.
Insight - Consumers are keenly aware of the negative affects modern life has on their skin—a result of pollution, stress, and sun exposure. This is in-part responsible for the growth of the skincare space, particularly "natural" skincare. Many consumers perceive products with plant-based ingredients as safer and more effective than those that don't contain as many natural ingredients, and therefore tend to trust them more.
Workshop Question - How could your brand reframe and repackage a popular element within its industry?
