Fruit Serum

Fruit-based skincare serums grow in popularity

Implications - Fruit-based skincare, though not entirely new, is growing in popularity–particularly in the form of potent serums. Known for the naturally sourced antioxidants they provide in skincare, the highlighting of fruit-based ingredients appeals to naturality minded consumers, while also allowing brands to form simple and appealing branding through which they can sell their products.

Workshop Question - How could your brand reframe and repackage a popular element within its industry?
SCORE 7
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25,062 Total Clicks
Jul 17 - Apr 19
Just New and Mild
FashionCosmetics
Featured Examples
Solid Watermelon Serums - Milk Makeup's Mess-Free Solid Serum Boasts Brightening Properties
SCORE 6.8
Warm 927 Clicks Pub: Mar 30, 18
Solid Watermelon Serums
Milk Makeup's Mess-Free Solid Serum Boasts Brightening Properties
Milk Makeup has introduced a number of innovative solid skincare products, including everything from cooling, hydrating skincare sticks to solid toners—and now it has launched a brightening solid... [More]
Brightening Strawberry Serums - Volition's Strawberry C-Brightening Serum is Packed with Vitamin C
SCORE 7.9
This Month and Hot 125 Clicks Pub: Mar 8, 19
Brightening Strawberry Serums
Volition's Strawberry C-Brightening Serum is Packed with Vitamin C
Although it is commonly believed that citrus fruits contain the most Vitamin C, Volition Beauty is introducing a strawberry serum skincare product that proves otherwise. As strawberries contain 14%... [More]
Brightening Pineapple Serums - The Pineapple-C Bright Serum Contains Vitamin C from Pineapple Juice
SCORE 7.2
New and Warm 22 Clicks Pub: Apr 1, 19
Brightening Pineapple Serums
The Pineapple-C Bright Serum Contains Vitamin C from Pineapple Juice
Antioxidant-rich and anti-inflammatory Vitamin C is one of the best skincare ingredients for brightening the complexion, evening out tone and reducing the appearance of fine lines and wrinkles—... [More]
Pomegranate Firming Serums - The Body Shop's Firming Serum Targets Aging Skin
SCORE 2.2
Untested 163 Clicks Pub: Jul 6, 17
Pomegranate Firming Serums
The Body Shop's Firming Serum Targets Aging Skin
The Body Shop’s Pomegranate Firming Serum is well-suited for those with dry skin that is starting to reveal the visible signs of aging. The serum is an excellent alternative to most others... [More]
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