Fruit-based skincare serums grow in popularity
Implications - Fruit-based skincare, though not entirely new, is growing in popularity–particularly in the form of potent serums. Known for the naturally sourced antioxidants they provide in skincare, the highlighting of fruit-based ingredients appeals to naturality minded consumers, while also allowing brands to form simple and appealing branding through which they can sell their products.
Workshop Question - How could your brand reframe and repackage a popular element within its industry?
