Fruit-based skincare serums grow in popularity
Trend - Fruit-based skincare, though not entirely new, is growing in popularity–particularly in the form of potent serums. Known for the naturally sourced antioxidants they provide in skincare, the highlighting of fruit-based ingredients appeals to naturality minded consumers, while also allowing brands to form simple and appealing branding through which they can sell their products.
Insight - Consumers are keenly aware of the negative affects modern life has on their skin—a result of pollution, stress, and sun exposure. This is in-part responsible for the growth of the skincare space, particularly "natural" skincare. Many consumers perceive products with plant-based ingredients as safer and more effective than those that don't contain as many natural ingredients, and therefore tend to trust them more.
Insight - Consumers are keenly aware of the negative affects modern life has on their skin—a result of pollution, stress, and sun exposure. This is in-part responsible for the growth of the skincare space, particularly "natural" skincare. Many consumers perceive products with plant-based ingredients as safer and more effective than those that don't contain as many natural ingredients, and therefore tend to trust them more.
Workshop Question - How could your brand reframe and repackage a popular element within its industry?
Trend Themes
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Fruit-based Skincare — Natural skincare featuring fruit-based ingredients is increasingly popular, with the highlighting of natural compounds helping to appeal to consumers looking for safer, more effective solutions to skin problems.
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Solid Serum — Innovative solid skincare products are growing in availability, offering mess-free, easy-to-use products containing high concentrations of curated ingredients for a budget-friendly price.
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Vitamin C Skincare — The use of vitamin c in skincare products is increasingly popular, featuring in natural skincare for brightening properties, anti-inflammatory purposes, or help with fine lines and wrinkles.
Industry Implications
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Skincare — Natural, solid, and vitamin c skincare products are fueling consumer interest and market growth as people seek easy and effective solutions to their skin needs.
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Vegan/cruelty-free Beauty Products — As the public grows more conscious of environmental issues, beauty consumers are benefiting from an increasing array of vegan and cruelty-free product selections.
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K-beauty — The highly curated and ingredient focused approach of Korean beauty products is appealing to consumers as natural ingredients are recognized for their effectiveness in brightening and smoothing the complexion.
