Dual-Sided Facial Cleansing Pads

Glow Recipe's Harumada Pads are Convenient and Refreshing

Taking control of one's skincare routine can be a challenge for most people, which is why Glow Recipe introduced Harumada Pads, which are being described as a "wake-up call" for one's face.

The simple-to-use products are comprised of three layers which offer a comfortable and completely cleansing experience. One side of the pad is comprised of a microfiber layer, which works to gently cleanse the face while removing dirt and grime. The other side of the pad offers a cotton side that's perfect for toning and treating the skin.

Ideally, consumers will use this product in the morning to achieve a fresh complexion that will last throughout the day. The Harumada pads are both restorative and practical, offering a streamlined way of refreshing one's complexion.

Multi-functional Skincare Products
There is a disruptive opportunity for brands to create innovative, multi-functional skincare products that simplify consumers daily routines and offer practicality and convenience.
Dual-sided Personal Care Tools
There is a potential to disrupt the personal care industry by creating dual-sided personal care tools that provide multiple benefits for consumers.
Eco-friendly Beauty Products
There is a market opportunity for sustainable, eco-friendly beauty products that prioritize ethical and environmentally friendly practices.

Where This Applies

Skincare Industry
The skincare industry can capitalize on this trend by developing similar multi-functional, dual-sided products that cater to consumers who prioritize convenience.
Personal Care Industry
The personal care industry can create new dual-sided tools that offer a practical, time-saving solution for consumers while also addressing their individual needs.
Eco-friendly Industry
The eco-friendly industry can innovate by creating products that promote responsible consumption and address environmental concerns in the beauty industry.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 30%
Activity 37%
Freshness 8%