Glowing Screen

Skincare brands prioritize sunscreen formulations that highlight skin

Implications - Many skincare brands have shifted to mattifying SPF formulations that don't feel greasy on the skin–however some are leaning into the moisturizing qualities of sunscreen lotions and producing ones that highlight and enhance the glow of the skin. Created to avoid heaviness but promote radiance, such formulations provide the best of both worlds for the majority of consumers who tend to have combination skin.

Workshop Question - Consider how your brand could strike a balance to cater to the majority of its customers.
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Sunscreen Highlighter Sticks - Supergoop's 'Glow Stick Sunscreen' is a Hydrating Dry Oil Stick
SCORE 7.5
This Year and Warm 1,748 Clicks Pub: Apr 18, 18
Sunscreen Highlighter Sticks
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Supergoop is responsible for producing a range of innovative sun care products and one of its newest products, the Glow Stick Sunscreen, takes advantage of the convenient, popular solid stick format.... [More]
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SCORE 5.1
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Sun Protection Highlighters
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Heat-Combating Sunscreens - Klairs' 'Mid-Day Blue Sun Lotion' Protects from the Sun and Direct Heat
SCORE 2.8
Mild 207 Clicks Pub: Sep 22, 17
Heat-Combating Sunscreens
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SCORE 4.7
This Year and Average 140 Clicks Pub: Sep 17, 18
Skincare-Style Sunscreens
Rodan + Fields' Broad Spectrum SPF30 Offers Three Kinds of Defense
The Radiant Defense Perfecting Liquid Broad Spectrum SPF 30 from Rodan + Fields is being launched later this fall as a highly protective skincare product with dermatology-inspired ingredients. The... [More]
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