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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,481 more

Glowing Screen

Skincare brands prioritize sunscreen formulations that highlight skin

Implications - Many skincare brands have shifted to mattifying SPF formulations that don't feel greasy on the skin–however some are leaning into the moisturizing qualities of sunscreen lotions and producing ones that highlight and enhance the glow of the skin. Created to avoid heaviness but promote radiance, such formulations provide the best of both worlds for the majority of consumers who tend to have combination skin.
Workshop Question - Consider how your brand could strike a balance to cater to the majority of its customers.
4 Featured, 27 Examples:
29,291 Total Clicks
Date Range:
Sep 17 — Apr 19
This Year and Mild
Consumer Insight Topics:

Featured Examples

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