Skincare brands prioritize sunscreen formulations that highlight skin
Implications - Many skincare brands have shifted to mattifying SPF formulations that don't feel greasy on the skin–however some are leaning into the moisturizing qualities of sunscreen lotions and producing ones that highlight and enhance the glow of the skin. Created to avoid heaviness but promote radiance, such formulations provide the best of both worlds for the majority of consumers who tend to have combination skin.
Workshop Question - Consider how your brand could strike a balance to cater to the majority of its customers.
