Category
Fashion
Scaled Restraint
Trend cluster
Category
Glowing
Screen
Skincare brands prioritize sunscreen formulations that highlight skin.
3.4
Trend score
Trend
What is the Glowing Screen trend?
Glowing Screen: Many skincare brands have shifted to mattifying SPF formulations that don't feel greasy on the skin–however some are leaning into the moisturizing qualities of sunscreen lotions and producing ones that enhance the glow of the skin. To avoid heaviness but promote radiance, such formulations provide the best of both worlds for the majority of consumers who tend to have combination skin.
Insight
The consumer insight behind the Glowing Screen trend
With increased volatility in current events, consumers are looking to gain a better sense of control by customizing their routines. To do so, they turn to the vast amount of sources online to become more informed of what products are specific to their needs. As a result, they look for products that prioritize specific features, while also enhancing beauty.
Trend themes
Themes within the Glowing Screen trend
Three behaviours holding the trend together01
Glowy Sunscreen Formulations
Skincare brands manufacturing sunscreen lotions that highlight skin's radiance while also providing sun protection.
02
Solid Stick Sunscreens
The use of solid stick format in sun care products that provide deep hydration and easy on-the-go application.
03
SPF Highlighters
Combining makeup and sunscreen properties into one product to enhance the facial features and protect the skin from the sun.
Industry implications
What the Glowing Screen trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare Industry
Manufacturing sun care products that provide sun protection along with additional skincare benefits for customized routines.
For
Mess-Free Personal Care and Cosmetics
Providing toners, exfoliators, serums, and other beauty products in a solid stick format for a convenient application.
For
Dermatology Industry
Manufacturing products that offer a healthy, radiant-looking glow while shielding the skin from environmental stressors and repairing the skin's natural moisture barrier.
Workshop question
Consider how your brand could strike a balance to cater to the majority of its customers.
Trend signals
Trend signals for Glowing Screen
Trend score 3.4 out of 10, from popularity 57%, activity 37%, freshness 8%.
Popularity57%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Glowing Screen trend
4 featured examples from Sep 22, 2017 to Sep 18, 2018CategoryFashion
Sunscreen Highlighter Sticks
Supergoop's 'Glow Stick Sunscreen' is a Hydrating Dry Oil Stick
The solid stick format trend provides an opportunity for the personal care industry to introduce new, mess-free products that cater to the on-the-go lifestyle.
CategoryFashion
Sun Protection Highlighters
Petiue's SPF Highlighter Combines the Properties of Makeup & Sunscreen
Opportunity for beauty companies to create SPF-enhancing products that provide both makeup and skincare benefits.
CategoryFashion
Heat-Combating Sunscreens
Klairs' 'Mid-Day Blue Sun Lotion' Protects from the Sun and Direct Heat
Companies in the beauty and skincare industry have the opportunity to develop and market heat-combating sunscreens that cater to different skin types and offer multiple benefits.
CategoryFashion
Skincare-Style Sunscreens
Rodan + Fields' Broad Spectrum SPF30 Offers Three Kinds of Defense
The beauty and skincare industry can capitalize on the rising demand for skincare-style sunscreens by developing innovative products that offer multiple benefits.
