SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,683 more

Glowing Screen

Skincare brands prioritize sunscreen formulations that highlight skin

Implications - Many skincare brands have shifted to mattifying SPF formulations that don't feel greasy on the skin–however some are leaning into the moisturizing qualities of sunscreen lotions and producing ones that highlight and enhance the glow of the skin. Created to avoid heaviness but promote radiance, such formulations provide the best of both worlds for the majority of consumers who tend to have combination skin.

Workshop Question - Consider how your brand could strike a balance to cater to the majority of its customers.

SCORE 6.4

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 27 Examples: 22,497 Total Clicks

Date Range: Sep 17 - Apr 19

Trending: This Month and Mild

Consumer Insight Topics: Fashion Cosmetics

Featured Examples

Sunscreen Highlighter Sticks - Supergoop's 'Glow Stick Sunscreen' is a Hydrating Dry Oil Stick

SCORE 7.5

This Year and Warm 1,748 Clicks Pub: Apr 18, 18

Sunscreen Highlighter Sticks

Supergoop's 'Glow Stick Sunscreen' is a Hydrating Dry Oil Stick

Supergoop is responsible for producing a range of innovative sun care products and one of its newest products, the Glow Stick Sunscreen, takes advantage of the convenient, popular solid stick format.... [More]

Sun Protection Highlighters - Petiue's SPF Highlighter Combines the Properties of Makeup & Sunscreen

SCORE 5.1

This Year and Warm 373 Clicks Pub: Sep 8, 18

Sun Protection Highlighters

Petiue's SPF Highlighter Combines the Properties of Makeup & Sunscreen

Petiue is introducing what it calls the world’s first SPF Highlighter, which naturally enhances one’s features, all the while combining the benefits of a makeup and a skincare product... [More]

Heat-Combating Sunscreens - Klairs' 'Mid-Day Blue Sun Lotion' Protects from the Sun and Direct Heat

SCORE 2.8

Mild 207 Clicks Pub: Sep 22, 17

Heat-Combating Sunscreens

Klairs' 'Mid-Day Blue Sun Lotion' Protects from the Sun and Direct Heat

Consumers who are looking for a product that helps to protect them from the scorching heat and the burning summer sun are likely to appreciate the ‘Mid-Day Blue Sun Lotion’ from Klairs,... [More]

Skincare-Style Sunscreens - Rodan + Fields' Broad Spectrum SPF30 Offers Three Kinds of Defense

SCORE 4.7

This Year and Average 140 Clicks Pub: Sep 17, 18

Skincare-Style Sunscreens

Rodan + Fields' Broad Spectrum SPF30 Offers Three Kinds of Defense

The Radiant Defense Perfecting Liquid Broad Spectrum SPF 30 from Rodan + Fields is being launched later this fall as a highly protective skincare product with dermatology-inspired ingredients. The... [More]