Skincare brands prioritize sunscreen formulations that highlight skin
Trend - Many skincare brands have shifted to mattifying SPF formulations that don't feel greasy on the skin–however some are leaning into the moisturizing qualities of sunscreen lotions and producing ones that enhance the glow of the skin. To avoid heaviness but promote radiance, such formulations provide the best of both worlds for the majority of consumers who tend to have combination skin.
Insight - With increased volatility in current events, consumers are looking to gain a better sense of control by customizing their routines. To do so, they turn to the vast amount of sources online to become more informed of what products are specific to their needs. As a result, they look for products that prioritize specific features, while also enhancing beauty.
Insight - With increased volatility in current events, consumers are looking to gain a better sense of control by customizing their routines. To do so, they turn to the vast amount of sources online to become more informed of what products are specific to their needs. As a result, they look for products that prioritize specific features, while also enhancing beauty.
Workshop Question - Consider how your brand could strike a balance to cater to the majority of its customers.
